ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

RuPaul's Drag Race Season 10 - Sissy That Bot

Finalist in Facebook Messenger

About this entry

To commemorate the 10th season of RuPaul's Drag Race, we launched a Facebook messenger chatbot to give the 2M+ Facebook fans the opportunity to be served Drag Race realness wherever they are. The BOT, affectionately referred to as SISSY THAT BOT, is essentially a Drag-O-Pedia, loaded with all of the information you would ever want to know about Drag Race and more. Most of the Drag Race fandom is highly engaged so we wanted to create an experience that could also work for the newer audience we've started gaining since the show moved from Logo to VH1.

Why does this entry deserve to win?

We worked with the BOT platform to create a chatbot structure that would be intuitive to Drag Race fans of all kinds and leave fans GAGGING for more. The BOT can answer everything from Who was the guest judge on Season 3 Episode 2? to When was the original premiere date of the series? We've also hidden Easter Eggs for the fans to find custom messages from the Queens, playing off some of the most iconic moments in Drag Race herstory. To support the launch, we leveraged the RuPaul's Drag Race social accounts to help spread the word to fans. The BOT is a great way to keep fans engaged throughout the off-season as well by launching games, horoscopes and more each month. Year round the fans get slayed with all the charisma, uniqueness, nerve and talent the BOT has to offer.

Results

Since its launch, the BOT has sent over 1.3M messages and had almost 90K unique users. During Season 10, the BOT saw over 22 messages per user which was higher than seen across similar BOTs (next highest is 15). We also saw about 20% of the users click through to watch content on VH1.com, helping to drive video views on our owned & operated.

Media

Produced by

VH1

Links

Entry Credits