Inspired by the compelling music cues in the show, the cast of Yellowjackets put together the ultimate Emotional Support Playlist to speak to the powerful role music plays not just in the show, but in all of their lives. Answering questions about their favorite tracks for various moods, including the songs that pump them up, make them cry, and bring them joy - as well as their favorite songs from the show - the cast also speaks to the major influence music can have on our mental health.
To empower viewers to take care of their own mental health, the video and Spotify playlist drove to a resource site that allows fans to further explore the mental health and music connection, as well as find tips for using music to support their emotional well-being.
Yellowjackets “Emotional Support Playlist” aimed to engage fans around one of the most relatable, interactive and emotional aspects of the show to inspire conversation and action among fans.
The activation aimed to:
1) Highlight the role of music to support healthy coping
2) Demonstrate how the Yellowjackets cast prioritizes and takes care of their own mental health behind the scenes
3) Empower viewers with resources to support their own mental health and well-being through music
The playlist was saved over 1.1K times on Spotify. Social posts garnered 31K engagements and 316K total views, with cast amplifying and engaging with the posts.
Audience sentiment was overwhelmingly positive, with fans commenting on how iconic some of the song choices were, and how apparent and special the cast’s emotional bond over music is.
