THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

Together

Entered in Audio & Music, Mental Health

Objective

Today, loneliness is at an all-time high, which is driving unprecedented rates of mental illness, addiction, overdose deaths, and suicide. But the solution is clear. Alongside clinical care, people need true community. Not the arbitrary, superficial “community” often found on the internet. Real community in real life, where each member both needs, and is needed by, the group. 

An evolution of The Phoenix App, NewForm is a collective of organizations and individuals with the unifying goal of optimal wellness and recovery. NewForm isn't about the optics of connection. It’s about the powerful, visceral connections that form when people actually depend on one another for their mental wellbeing.

Strategy

In this video, we celebrate the power of togetherness by blending imagery of raw, authentic moments of connection with the digital language of NewForm's interface. The visuals are set to a reimagined version of the beloved children’s song, “The More We Get Together,” adapted by the talented team at Overcoast Music. Its simple, repetitive lyrics perfectly encapsulate NewForm’s purpose and vision.

In a recovery space often dominated by somber and clinical messaging, this joyful combination of music and imagery offers a refreshing and timely juxtaposition.

Media

Video for Together

Entrant Company / Organization Name

Standard Practice, NewForm

Entry Credits