Earlier this year, the World Economic Forum projected that it would take another 134 years to close the global gender gap. That’s an unacceptably long wait. At Infosys, we are determined to accelerate progress toward achieving this goal.
Last year, we took a significant step with the launch of #SpotItToStopIt, an initiative aimed at addressing the daily biases and microaggressions women face in the workplace. The campaign was a success, and we wanted to build on that momentum to shed light on the real-world challenges many women encounter in workplaces while showcasing how Infosys actively addresses these issues.
This led to the launch of #ThriveAtInfosys, a campaign designed to spotlight the persistent real-world challenges for women in workplaces. A key objective was to raise awareness and inspire corporate action to tackle the hurdles women face in their professional journeys. We also aimed to ensure the campaign resonated with our employees across the globe, positioning Infosys as an employer of choice for women. We wanted women to see that the Infosys culture is not only respectful and inclusive but also designed with the flexibility to help them thrive and succeed, regardless of their circumstances.
#ThriveAtInfosys is a reality and serves as the cornerstone of our Employer Branding narrative.
The first step was to understand the challenges women face in their professions – the obstacles they have to overcome and the concerns they shy away from talking about – and what actions they believed should be taken to address these roadblocks.
Unsurprisingly, many women were hesitant to talk about these obstacles out of the fear of being judged. We had to get these women to come outside of their comfort zones and open about the reality they struggle with on a regular basis. Through this exercise, we discovered the real problems that women face silently at workplaces – the fear of being judged for working from home to care after her child, the weight of experiencing menopausal symptoms quietly to avoid being misunderstood at work.
Through these series of interviews with female employees, both internal and external, we uncovered real-life scenarios they have faced in their careers. These conversations provided valuable insights into the key fears and anxieties women experience at different stages of their professional journeys. The findings from these interviews laid the foundation for our #ThriveAtInfosys campaign, which is built around four core pillars: Wellness, Potential, Balance, and Opportunity. These pillars guided the impactful stories we told through films and actionable steps that organizations can take to address these challenges. Each pillar informed the narratives we crafted, allowing us to highlight real-world issues while showcasing how Infosys fosters an inclusive and supportive culture.
Theme 1: #WellnessMatters
Nurturing physical and mental wellness through
Theme 2: #PotentialMatters
Helping realize potential by
Theme 3: #BalanceMatters
Making work-life balance work through
Theme 4: #OpportunityMatters
Enabling career growth through
Support for new parents returning to
To bring these themes to life, we produced four films showcasing real-world scenarios of women navigating workplace challenges, with nuanced storytelling to highlight issues and how Infosys has a supportive and distinct culture.
Our efforts extended beyond films. On the Infosys campus in Bangalore, we introduced the Gen AI-powered Magic Mirror, an immersive experience that encouraged employees to envision their best selves while reflecting the campaign’s pillars. These mirrors served as powerful tools to inspire confidence and self-awareness among employees.
To amplify engagement, we shared 31 employee-led stories under #AccelerateAction and partnered with client organizations to amplify our voice and the cause that needs our collective attention to bring significant impact in the world. Influencers like Priya Malik and Dr. Anjali Kumar helped drive awareness of initiatives. Their content reached over 1.12 million views, resonating with audiences and demonstrating Infosys' commitment to fostering an environment where everyone can thrive.
Through these combined efforts, we reinforced our dedication to creating a culture of respect, inclusivity, and opportunity.
With the #ThriveAtInfosys campaign, our intent was to narrate stories that too often go unheard. Our campaign found its way to more than 47 million people, reaching 22.35 million individuals, and during International Women’s Day celebrations our reach was 25.22 million. With over 79.55K engagements, audience sentiment was overwhelmingly positive to neutral.
The most common sentiment expressed was approval (33%), strength (22%) and celebration (19%), demonstrating how deeply the campaign resonated. Collectively, our videos garnered over 11 million views, with the maternity leave video becoming our most-viewed LinkedIn content.
The #OpportunityMatters video depicting maternity and post maternity work anxiety became our most-viewed content on LinkedIn and struck a powerful chord with women. Many shared feelings of validation and drew strength from seeing their experiences acknowledged. Similarly, our Magic Mirror installations saw robust engagement, with over 5,500 employees participating in person and 6,700 unique web interactions. The initiative sparked over 350 meaningful conversations.
We’re proud that #ThriveAtInfosys encouraged clients and individuals to openly address issues that matter. By making people feel seen and heard, the campaign addressed a long-standing issue that needed to be heard. What started as a campaign evolved into a movement, forming the foundation of our employer branding and inviting others to join us in creating spaces where everyone can truly thrive.
