Each week, we send out the World Bank Group This Week newsletter to keep our global audience up-to-date on all the latest news, stories, and data. It’s our way of giving everyone—from development experts to students—a quick, comprehensive look at everything we’re doing. We pull together our latest research, blog posts, and videos on topics like poverty, climate change, and gender equality, and deliver them directly to our subscribers.
The newsletter is published in English, French, Spanish, and Arabic, a commitment to global reach that has paid off: we have over 500,000 subscribers, with an additional 1 million following our English-language updates on LinkedIn. Our subscriber base is very actvie, with an almost 40% open rate and high clicks rates for each of ouir four weekly newsletters, showing a real demand for clear, accessible information about our efforts to build a better world free of poverty and to porvide outcomes and solutions.
The World Bank Group This Week newsletter was our solution to the question of how to bring all the news, data, and stories from a huge global organization into one place. Our plan was to create a reliable, weekly publication that could be the single best source for anyone interested in international development. Each week, our team sifts through everything we've produced and curates only the most important research, blogs, and videos.
It has been challenging to produce these materials in four languages for four very different countries and regions (e.g., Spanish for Latin American countries, Arabic for Middle Eastern countries). However, working with regional offices, our editors manage to pull in interesting data and features each week.
In the past year, we've updated our website's homepage and newsletter sign-up page to provide more opportunities for audiences to subscribe. This fall, we will launch a splash page and paid campaign to garner more subscribers.
We've already seen great results from reformatting the newsletter this spring, gaining thousands of new subscribers and increasing our click-through rate by 1.3%. Building on this momentum, we're launching a paid marketing campaign this fall to bring in even more subscribers. To make sure we continue to deliver content that truly matters, we'll run a subscriber survey in November. This will give us a chance to hear directly from our audience and make sure the newsletter is meeting their expectations and will optizmie to meet expectations.
