Objective

Campaign Summary: "Quality Begins with Me"

In 2024, Dentsply Sirona launched the global “Quality Begins with Me” (QBWM) campaign to embed a culture of quality across its 15,000 employees in 43+ countries. Rooted in the updated Quality Policy, the campaign emphasized personal accountability and the collective impact of quality on patients and professionals.

The campaign began with a global pledge and was supported by videos, newsletters, leadership messages, and on-site displays. A dedicated website enabled employees to share stories, nominate peers for new quality awards, and exchange digital recognition badges.

A key milestone was the first annual Quality Day on November 14, celebrated globally with live sessions, local events, and testimonials from dental professionals and patients. The campaign led to measurable improvements, including reduced non-conformities, faster product launches, and enhanced regulatory processes—driven by high employee engagement and a shared commitment to quality.

Why the Campaign Deserves an Award

“Quality Begins with Me” transformed Dentsply Sirona’s culture by making quality a personal mission. It inspired global engagement, fostered pride, and delivered measurable improvements in product and service quality. Through creative recognition programs and inclusive communication, the campaign set a new benchmark for internal engagement and operational excellence.

Strategy

Task & Communication Objectives

The campaign aimed to elevate quality as a core value and shared responsibility. Communication objectives included:

• Reinforcing quality’s role in company culture and operations
• Encouraging individual accountability
• Educating employees on the updated Quality Policy

By aligning these goals with engaging initiatives, the campaign boosted awareness, ownership, and performance.

Strategic Approach & Creative Idea

The strategy centered on the belief that quality starts with each individual. Creative elements—pledge events, Quality Day, videos, and awards—were designed to be interactive and inclusive. Insights from employee feedback shaped the campaign, ensuring relevance and resonance across diverse teams.

Tactical Planning & Key Measures

Tactics included:

• A global pledge event to launch the campaign
• Quality Day celebrations across 43 countries
• Educational sessions on the updated policy
• Distribution of pins and badges as symbols of commitment
• A website for story sharing and peer nominations

These actions reinforced the message and sustained engagement throughout the year.

Results

Campaign Resonance

The campaign sparked strong global engagement and pride. Employees felt more connected and empowered, leading to:

• Fewer non-conformities
• Faster complaint resolution and regulatory approvals
• Increased participation in recognition programs

The website became a hub for celebrating quality, while team-building activities deepened understanding and collaboration. “Quality Begins with Me” left a lasting impact, setting a new standard for employee-driven excellence.

KPIs

• Average time spend by user on QBWM page 3m 2 seconds (higher than average- can we look for a benchmark here?)
• Total number of views of page is 5661 total number of views during QBWM page lifetime
• Viva Engage Posts (68 in total): (2055 likes, 201 comments, 100 450 views in total. While some are duplicated 7636 highest number of views for one post and 31 as lowest)
• 161 submissions to quality stories website that were submitted by employees around the world.