In a time of escalating disinformation, resource scarcity, and rising anti-immigrant sentiment, Noticias para Inmigrantes (NPI) set out to build trust and deliver essential, life-sustaining information to Latino immigrant communities directly through their cell phones.
Since launching in 2020, we have grown from a five-person team into a national digital platform that reaches more than 7 million Latino immigrants. Our goal wasn't to solely inform; we aimed to offer guidance and connection to the people most affected by misinformation and systemic neglect.
Through deep community listening we built a direct communication pipeline for Spanish-speaking and mixed-status families to find what they need to survive and thrive. That includes food assistance, legal services, free health resources, public benefits eligibility, and critical immigration news updates. Whether we are helping a parent find free glasses for their child or breaking down new public charge guidance, we make this information understandable, actionable, and trustworthy.
In 2024, during an election year, and today, under an anti-immigrant administration, we committed to being a constant and credible presence for our community. Our mobile-first approach helps immigrant families stay informed, safe, and supported during some of the most uncertain times in their lives.
At its core, NPI is a scaled digital safety net. We do more than share news. We meet people in the moments that matter most, providing dignity, clarity, and the tools they need to move forward.
At Noticias Para Inmigrantes (NPI), our strategy blends digital innovation with cultural empathy to meet Latino immigrants where they are—on their phones, in their languages, and in moments of urgent need. Our goal wasn’t just to inform; it was to create a trusted lifeline for a community often left out of the conversation.
We brought our vision to life through three interconnected strategies:
1. Building Direct Lines of Communication
We created an extensive, mobile-first network that reaches people where they already spend their time. Over 4.49 million subscribers receive weekly updates through Facebook Messenger, and millions more connect with us via WhatsApp, Instagram, TikTok, email, and our website. Whether it’s urgent immigration updates, healthcare enrollment reminders, or step-by-step guides to public benefits, our content is delivered straight into the hands of people who need it most.
2. Crafting Content That Speaks Human
Our editorial system prioritizes simplicity, accuracy, and empathy. Complex topics—like public charge, Medicaid eligibility, or voting rights—are transformed into clear, culturally resonant videos, posts, and explainers. We respond to questions in real-time, debunk misinformation, and highlight actionable local resources, from free legal clinics to holiday toy drives. This two-way engagement builds a bridge of trust, turning our channels into spaces where people feel seen and supported.
3. Partnering for Deeper Impact
We collaborate with policy, advocacy, and research organizations to ensure our content doesn’t just inform—it drives real-world change. In 2023, we worked with Protecting Immigrant Families during the Medicaid Unwinding crisis to counter widespread misinformation. Survey data we helped collect showed that 25% of Latinos believed only U.S. citizens could access Medicaid. We transformed those insights into content that corrected the narrative and guided families to essential care. In 2024, we joined UnidosUS to combat disinformation about non-citizen voting, producing culturally relevant campaigns, Q&A sessions with immigration attorneys, and messages designed to protect our community during a tense election year.
Behind the scenes, we built custom workflows to publish, test, and distribute hundreds of pieces of content each month. Every post, video, and story is informed by what our audience tells us through comments, DMs, and surveys. Our 2025 partnership with the Immigration Research Initiative surveyed over 2,070 Latino immigrants in our own digital community, uncovering their fears, media habits, and exposure to misinformation—insights that now shape our content strategy.
We are not a traditional media outlet. We are immigrants and children of immigrants, designing a system of information and care that our own families once needed. Our strategy is not about clicks—it’s about trust, dignity, and giving people the knowledge to protect themselves and their loved ones.
We are a team of immigrants and children of immigrants who understand what it's like to be left out of the conversation
Between August 2023 and August 2024, Noticias Para Inmigrantes created a lifeline of information and care for Latino immigrants. In just one year, we produced more than 1,300 original pieces across Instagram, TikTok, Messenger, SMS, and our website—reaching over 25 million viewers. Through 2,975 ad campaigns, we expanded that reach to 82.7 million impressions, ensuring life-changing information met people where they were.
Our channels saw extraordinary growth. Instagram reached 9.7 million users, our new WhatsApp community grew to 25,000 members in its first six months, and our website content generated 6.3 million views. Our Messenger newsletter remains our anchor, delivering trusted updates to 4.49 million subscribers. Our objective was to reach 10 million people and we far exceeded this goal by reaching 82.7million.
We set out to build trust, reduce fear, and connect people to real resources—and we delivered. In a country where immigrants are too often left out or misled, NPI has become a place where Latino immigrants feel informed, empowered, and never alone. That is the impact we are most proud of.
