In March 2022, Lenovo Foundation launched a global partnership with Wine To Water (W|W), a nonprofit dedicated to restoring life and dignity through the power of clean water. The objective was to build meaningful community engagement, deepen employee involvement in global service, and bring attention to the critical need for clean water access, all while aligning with Lenovo’s purpose of Smarter Technology for All.
Lenovo’s WW eCommerce team took the initiative further in 2024 by creating a multi-layered campaign that blended education, community building, service, and storytelling. This effort spanned multiple platforms and audiences including internal teams, employees, Global Community members, and students.
The campaign aimed not just to deliver clean water, but to inspire others to take action globally.
Key strategic pillars included:
Employee activation through interactive filter-build events
Exclusive multimedia content to highlight impact
A contest to select 2 students and 2 Lenovo employees to participate in a service trip to the Amazon
Capturing content via short-form vlogs and a documentary, all filmed on Lenovo Yoga devices
This campaign wasn’t about just raising awareness, it empowered Lenovo employees and students to become direct agents of change. It combined global-scale storytelling with grassroots-level action, bringing clean water and hope to underserved communities. Through immersive, authentic engagement and purpose-driven partnerships, Lenovo turned technology and service into a force for good with the goal of inspiring others to do the same.
Execution:
Amazon Service Trip: A once-in-a-lifetime trip for 2 Lenovo EDU students and 2 Lenovo employees who helped bring clean water access to remote communities in the Amazon with Wine To Water.
Filter Build Events: Global, hands-on employee experiences, including one culminating event where 100+ filters were built in a single day.
Global Panel + Education: Hosted a hybrid global panel event with over 600 live attendees and 800+ employee volunteer hours logged in service.
Content Creation: Participants documented their journeys through vlogs and a mini-documentary, encouraging broader discussions on giving back. All media was captured on Lenovo Yoga laptops/tablets.
Results:
600+ hybrid attendees at the culminating event
800+ volunteer hours logged globally under Lenovo’s “Love On” campaign
100+ clean water filters assembled and delivered
4 lives transformed directly through the Amazon service trip, with countless more impacted through clean water access
Engaging, authentic content pieces used across Global Community, internal comms, and social media to inspire a culture of giving
