At Kidoodle.TV, we believe in using the power of entertainment to inspire a legacy of change while unlocking real world relief and inspire everyday people to pay kindness forward. Partnering with creator Timmy, we built a simple, repeatable Instagram-first format: every month, we head into the community and surprise one family with $10,000 in groceries. The idea is intentionally human and cinematic, bringing brief, high-impact stories designed for vertical video so that a single moment of joy can ripple across feeds, families, and cities.
This partnership wasn’t about a one-off stunt; it’s a sustained commitment. Over two years, we’ve shown up consistently with the same promise, same generosity, and new families.
How did you bring your project to life?
From the beginning, our vision was not to create a one-time stunt, but a sustained act of generosity that could deliver real relief to families and inspire others to pass kindness forward. Partnering with Timmy, we designed a format that is simple to understand but powerful in impact: every month, for two years and counting, we go into communities and surprise a family with $10,000 in groceries.
Plan of Action and Execution
The approach was built around consistency. Each month, Timmy and the Kidoodle.TV team head out to find families who would benefit most. Nothing is scripted or staged. We film real encounters in real neighborhoods, then craft those moments into short, shareable videos designed for Instagram. To ensure the $10,000 has a lasting effect, we created a system where the funds are distributed across 12 months in grocery gift cards. This provides long-term support, security, and dignity for the families involved.
Challenges and Solutions
One of the biggest challenges is that authenticity takes time. We often spend days trying to find the right family to connect with, knowing that the right moment will carry more weight than a staged encounter. Another challenge was how to safely and responsibly deliver $10,000 in groceries each month. Instead of a single payout, we developed a distribution process that stretches the impact over a year and reduces the risks of carrying or exchanging large sums. Finally, producing a series like this every month requires both discipline and creativity. We had to build a repeatable structure that audiences recognize, while still finding ways to keep the stories fresh, emotional, and deeply human.
What Makes It Unique
This project is not a marketing flashpoint. It is a long-term commitment, with 24 families supported to date and counting. Most giveaway campaigns appear once and disappear, but ours has become a recognizable series that audiences anticipate month after month. What makes it unique is the combination of consistency, authenticity, and shared values. Timmy’s style of heartfelt, community-centered storytelling is a natural fit with Kidoodle.TV’s mission of providing “Only the Good Stuff. ” The result is a creator and brand partnership that is not just driving views, but leaving a tangible legacy in families’ lives.
By showing up consistently and pairing entertainment with generosity, we have built something that goes beyond content. It is proof that when a brand and a creator work hand-in-hand, the outcome can be measured not just in impressions, but in meals on the table and hope in a household.
Our objectives were twofold: to deliver real impact for families in need, and to demonstrate the power of using entertainment and social platforms to spark a wider culture of kindness. By both measures, the Feeding Families partnership with Timmy has exceeded expectations.
Meeting Objectives
Every month, a family receives $10,000 in groceries distributed across 12 months, providing long-term security and dignity while supporting in meaningful, tangible ways. At the same time, the content has become one of the most recognizable social good series on Instagram. Our goal was to pair authentic storytelling with measurable reach, and the results show that we have achieved both.
Results
Why It Is a Success
The effort is not a one-off activation, but a consistent, two-year commitment that has proven repeatable and sustainable. The partnership strikes a rare balance: it provides genuine social impact while also delivering massive social media engagement. Unlike staged giveaways, the unscripted nature of these encounters builds trust with audiences, and the monthly cadence creates anticipation and community around each new video. By grounding the work in authentic generosity, the results extend beyond views. We have proven that safe, family-focused entertainment can drive both cultural relevance and community impact. It has created a blueprint for how a brand and a creator can work together not just to go viral, but to change lives.
For us, that is the true definition of success.
