The Gimme Girls, Band Together campaign is all about celebrating the unstoppable strength, resilience, and support women give each other. From leading in big ways to the smallest gestures—like sharing a hair band—it’s all about connection, trust, and lifting each other up. This campaign exists to inspire and encourage women to be themselves and stop at nothing to achieve their dreams and desires; supporting and uplifting them in their own unique paths by highlighting women who are changing their communities and making waves around the world by who they are and what they're doing.
The goal of this series was to create a brand-aligned, creatively consistent three (3) episode, social-first mini series for GIMME Beauty. This series’ mission is to highlight women in three (3) different industries that are making a difference in their communities. This mini-series is docustyle and focuses on the real lives and work of the women selected. This series has 3 key pillars:
A. Gimme’s Purpose:
B. The Hair Band as a Symbol:
C. Women’s Stories:
We brought this campaign to life by hiring an all-female production crew to support us in executing the vision and strategy of this campaign. Through outreach to the incredible women we already had on our radars, we shared our heart for the series and asked each of them if they would be willing to share their story in the hopes of inspiring other women to keep "passing their hair band" to other women in their lives.
With The Gimme Girls: Band Together mini-series, our challenge wasn’t just meeting the demands of classic production schedules and tight delivery timelines between an agency and brand and all the things in-between. It was ensuring that the stories we told carried the heart, authenticity, and impact this campaign deserved. Each woman featured was more than a subject; she was a force for change in her community, and her story needed to be told with both taste and power, because Gimme genuinely believes in these women. We overcame these constraints by rethinking the traditional production flow, creating space for real, unscripted moments to emerge while still honoring the brand’s visual and narrative consistency and honoring the schedules of everyone involved. By weaving together the intimate, symbolic gestures—like the simple act of sharing a hair band—with the sweeping stories of leadership, resilience, and connection, we captured the spirit of GIMME Beauty’s mission: to uplift women, celebrate their strength, and show that when women stand together, there is no limit to what they can achieve.
To us, the results speak for themselves. The stories in and of each of the videos beautifully captures the unique value that each of these women bring to the world, and succinctly shares the power that women hold. Because we were also able to post these as collaborative posts on Instagram with the women, we were not only able to reach and impact Gimme's audience, but a grander audience of all who following these women.