Emotional Sounds Art is a creative initiative dedicated to improving children’s and teenagers’ emotional well-being through music, storytelling, and art.
The project was born from a deeply personal story: handmade knitted toys, created by the founder’s mother, became characters that inspired songs, fairytales, and performances. What began as a family practice grew into a global vision — to give children and families tools to understand and express emotions, while developing resilience, empathy, and joy.
Our goals are fourfold:
• For children: provide songs, animated stories, bedtime rituals, and Slow Art meditations to support emotional growth.
• For parents: offer podcasts on emotional intelligence, healthy routines, and the cultural importance of reading and museums.
• For teenagers: create original songs, motivational video podcasts with virtual characters, and relatable content on popular themes such as K-pop, sports, cinema, and entrepreneurship.
• For society: connect art and science in a way that contributes to mental health, cancer prevention, and ecological awareness.
Emotional Sounds Art integrates psychology research and art therapy practices, while using AI to adapt content into nine languages, ensuring global accessibility. With over a decade of experience in art therapy through the Aleksandr Savchuk Association, this project extends our mission into the digital space.
By bridging generations — children, parents, and teens — Emotional Sounds creates not only entertainment, but a cultural and social movement where art helps families worldwide grow stronger together.
Thirteen years ago, we founded the Aleksandr Savchuk Association to support cancer research, prevention, and art therapy. From the beginning, we explored how art and science could meet to support families facing illness and trauma.
Over the years, we created initiatives such as:
• Art therapy in hospitals for children with cancer and their parents.
• Teen performances about cancer prevention, anti-smoking campaigns, and healthy lifestyles.
• Ecological projects under Global Health & Ocean, teaching children the connection between nature and well-being.
• Dance and ballet performances rooted in Mediterranean traditions, combining ecology, culture, and therapy.
In June 2025, we organized a large concert with a ballet school that highlighted mental health, art therapy, and dance therapy. These projects showed us how deeply art can transform the way children and teenagers connect with emotions.
From this foundation, Emotional Sounds Art was born. For over a year we have been designing characters, writing songs, and preparing educational frameworks. The handmade knitted toys created by my mother are central: knitting itself is therapeutic — improving memory, focus, and reducing anxiety — and the toys carry warmth and authenticity. Together with my daughter, we created stories that naturally became part of our family life.
Plan of action:
• Build multi-format content: children’s songs, bedtime fairytales, animal “news,” Slow Art meditations, teen playlists, podcasts for parents, manga, and interactive games.
• Use AI for multilingual adaptation (nine languages), music consistency, and inclusive visuals.
• Partner with hospitals, psychologists, and cultural centers to ensure scientific grounding.
Execution & innovation:
• Launched the YouTube channel in August 2025 with strong initial content.
• Developed interactive games teaching memory, focus, and emotional intelligence.
• Created the first teen-focused video podcast on K-pop and BlackPink, connecting pop culture with self-confidence.
• Produced parents’ podcasts about emotional rituals, storytelling, and Slow Art, guiding families on cultural and emotional education.
Challenges:
• Building trust with a new channel from zero audience.
• Maintaining quality with limited resources, relying on creativity, family collaboration, and technology.
• Balancing sensitive topics such as trauma and cancer with joy and hope.
Through these, Emotional Sounds Art has become unique: family-led, rooted in art and science, expanded by AI, and committed to global emotional well-being.
Although launched in August 2025, Emotional Sounds Art has already achieved results and set clear milestones.
Impact achieved so far:
• Songs, audiobooks, and art-based shorts received strong positive feedback from parents and children.
• First teen podcast episode on K-pop and BlackPink launched, showing how popular culture can motivate confidence and dreams.
• Parents’ podcasts began providing practical tools on emotional intelligence, bedtime rituals, and Slow Art.
• Partnerships with hospitals and cultural institutions (Lenval Hospital, AFUKA Association, M17 Art Center) confirmed value in therapy and education.
Growth milestones:
• January 2026 → 20,000 followers, strong base of family engagement.
• August 2026 → 200,000 followers, multilingual content across nine languages.
• January 2027 → 700,000 followers, collaborations with museums and schools.
• August 2027 → 1 million followers, establishing Emotional Sounds as a global hub for emotional and cultural education.
Beyond numbers:
Emotional Sounds Art is more than a channel — it is a cultural and social project. By teaching emotions through art, music, and storytelling, we also nurture children’s cultural taste and knowledge of art history. The Slow Art series and museum-inspired content help children engage with masterpieces — from Da Vinci to Van Gogh and Hokusai — not as abstract lessons, but as emotional experiences. Learning to feel art teaches them to feel themselves, building resilience, empathy, and refined aesthetic awareness.
This dual impact — emotional well-being and cultural growth — defines the project’s success.
