This video invites Chase Sapphire cardmembers behind the scenes to watch the Chase Sapphire Reserve redesign come to life, and to celebrate the team whose relentless attention to detail brought it into being. There’s no better guide for this journey than JPMorgan Chase Co-Head of Design Silke Mennenga Vishab, whose insider perspective reveals the passion and precision driving the refresh.
Under a strict embargo and with just two weeks to spare, a dedicated, cross-functional team brought this project to life—pitching, producing, and editing the video around the clock to meet launch day.
For the set, we celebrated the card’s artistry by turning its own design elements into scenery. Behind Silke, we positioned the very mood and texture boards that informed the card’s look, and arranged tableaus of metal samples that inspired the final material choice. These tactile references not only grounded Silke’s commentary but also invited viewers to see—and feel—the connection between the new card and its premium metal construction.
To complete the narrative, we secured exclusive factory footage—captured and transferred according to strict facility guidelines—showing the card’s creation process in action. This final b-roll ties the story together, revealing the full journey from creative spark to tangible product.
The video was a huge success from a performance and public relations perspective. Across Instagram, Facebook and LinkedIn, it amassed over 120,000 views, with 100,000 of those views coming from Instagram alone. The video was also shared over 1,800 times and saved over 250 times across platforms. The video was a perfect encapsulation of how we would like to highlight employees that have given a tremendous effort to the brand while also giving our audience content they are genuinely interested in and enjoy.
