To accelerate its goal of becoming a household name by 2030, AdventHealth leaned into a truly magical alliance: its partnership with Walt Disney World Resort. While the affiliation existed, many Central Florida residents weren’t sure why it mattered. The “True Believers” campaign set out to change that—not just by raising awareness, but by creating an emotional bridge between two iconic brands.
At the heart of the campaign was a powerful shared belief: both AdventHealth and Disney are true believers in the human spirit. One through world-class care, the other through storytelling and wonder. Together, they champion resilience, joy, and the power of being seen and supported. That shared value became the soul of our story.
The vision for the partnership was to demonstrate, in a genuine and relatable way, how AdventHealth and The Walt Disney Company are working together to transform wellness experiences for guests and patients alike. A key objective was authenticity, showcasing real patients and real care teams to reflect the true impact of this collaboration.
We positioned AdventHealth and Walt Disney World Resort as partners and thought leaders who utilize their strengths as medical experts and storytellers to inspire individual well-being. However, we first needed to marry AdventHealth’s strengths with Disney pixie dust to show how it benefits the consumer.
In other words, by combining world-class healthcare with the magic of Disney, we can inspire wellness and wholeness for dreamers of all ages.
We knew that our target responded more favorably to ads that showed them authentic and relatable reflections of themselves—what is and isn’t authentic is hard for consumers to define but easy for them to know when they see it. Since they are often skeptical, they are more likely to assume inauthenticity. Because of that, it was crucial that our campaign remained as genuine and relatable as possible.
We also knew that whether in an AdventHealth facility on-site or the parks themselves, magical moments happen every day in a million different, authentic, unscripted ways.
Our idea was a simple one: capture the magic of Disney and care and compassion of AdventHealth and share it.
The foundations of the film were truly iconic: Walt Disney World Resort and AdventHealth locations that reflected the sweet spot of our alliance.
These backdrops are familiar to Central Florida residents—some representing the best environments for whole-person care and others evoking magical memories, but all designed to convey the feeling of wholeness.
We followed real patients on their journeys—from treatment to recovery to walking once again through the gates of Walt Disney World. Carefully crafted match cuts visually connected the clinical world to the Disney’s magical one, revealing an emotional throughline between medicine and magic, healing and happiness.
Set to a soaring, hopeful soundtrack, the film became a tribute to whole-person care—not just physical health, but emotional and spiritual well-being. It showed that feeling whole isn’t just about recovery—it’s about believing in what’s possible.
This film wasn’t just a partnership promotion—it was a proof of purpose. In a category often defined by cold, transactional messaging, we created something warm, dynamic, and human.
From day one, we committed to authenticity: no actors, no staging—just real patients, real care teams, and real moments unfolding naturally across hospitals and parks alike. Through this film, we redefined how healthcare stories can be told—by blending compassion with creativity and forging new emotional ground. We positioned AdventHealth and Walt Disney World Resort as partners who utilize their strengths as medical experts and storytellers to inspire individual well-being and wholeness for all ages and stages.
The "True Believers" campaign forged a powerful connection between AdventHealth and the Walt Disney World Resort, redefining perceptions of healthcare by intertwining medical expertise with the magic of Disney.
Through authentic storytelling, real patient narratives, and visually iconic backdrops, we showcased the transformative potential of this partnership. The campaign generated 88 million impressions across multiple flights, with an additional 580 on-air spots valued at $253,528 in added media exposure, amplifying our message of wholeness and well-being.
AdventHealth works with Nielsen to track awareness and impact of partnerships. Nielsen’s benchmarks for awareness of partnerships in the healthcare category is 14%. The non-healthcare benchmark for partnership awareness is 21%. After the campaign, awareness of the partnership between AdventHealth and Disney is 25%—above both category and out-of-category benchmarks.
Favorability of AdventHealth jumped from 40% to 62% during the campaign, consideration from 44% to 65% and recommendation from 39% to 65%.
Central Florida residents were drawn to this celebration of human spirit and optimism, reinforcing trust and elevating AdventHealth's reputation as a compassionate, innovative leader in healthcare. Not only did this campaign meet its objective of increasing partnership awareness, but it also inspired countless moments of connection, making it clear that at AdventHealth, whole-person care is truly at the heart of what they do.
