When We All Vote launched the #VotingSuitsYou campaign in partnership with ARGENT to engage women and young voters through a culture-forward, fashion-driven campaign that connected voting to personal power. Our goal was to reframe voting as a bold, joyful act of self-expression, especially for communities that have historically been underrepresented in the democratic process.
Anchored by a power-pink suit, the #VotingSuitsYou campaign aimed to expand awareness of our mission to increase participation in the 2024 election and bring voting to the culture, educate and mobilize millions of people with resources to make a plan to vote, and use celebrity influence to elevate the conversation around voting.
When We All Vote set out to create a campaign that merged civic action with culture-forward, women-led, and unapologetically joyful fashion. Our partnership with ARGENT allowed us to reach new audiences and mobilize voters in a critical election year.
The #VotingSuitsYou campaign, co-created by When We All Vote and ARGENT, empowered women and first-time voters to use their voices at the ballot box through fashion, storytelling, and voter education. Together, we brought the #VotingSuitsYou campaign to life with a bold, limited-edition pink pantsuit and merch for women and allies. The suit became a cultural statement piece and a call to action by the changemakers who wore it.
Through a multi-platform strategy, our campaign included celebrity partners, in-store activations, and digital outreach to celebrate civic engagement. #VotingSuitsYou combined mission-driven retail with impactful advocacy to inspire and mobilize millions of voters across the country. #VotingSuitsYou combined visual storytelling with practical resources like voting tools, educational guides, and social content integrated into ARGENT’s and When We All Vote’s channels.
The Cultural Symbol: The Pink Suit
The bold pink suit symbolized power, expression, unity, and most importantly, joy. Designed to be worn while voting, speaking out, or making change in your community, the suit was sold through ARGENT, with proceeds supporting When We All Vote.
Influencer Activation and a Social Media Takeover
We activated a coalition of celebrities, athletes, influencers, and grassroots activists — including Alicia Keys, America Ferrera, Megan Rapinoe, Marsai Martin, Tony Goldwyn, and at least 300 more — with a voter education toolkit that included everything they needed to amplify our message. Participants shared photos wearing the suit with messages about voting and empowerment. Their stories transformed the suit into a symbol, inviting millions of collective followers to register to vote and make a real plan to get to the polls in time for Election Day.
In-Store Activations
ARGENT and When We All Vote held in-store pop-up events to blend shopping with education, provided voting tools and resources across digital platforms, and garnered over 600 press hits from fashion, culture, and political media outlets.
Overcoming Challenges
One key challenge was cutting through election fatigue and social media noise. Rather than rely on traditional PSA-style tactics, we leaned into cultural fluency. We used style, storytelling, and joy to meet our audiences where they are. The result was a campaign that didn’t just remind people to vote, but gave them a reason to celebrate it and encourage others to do the same.
#VotingSuitsYou mobilized voters and moved the culture, exceeding expectations for engagement metrics. On launch day, our content reached more than 16.8 million people, generated 227,000+ social media engagements, and garnered over 600 earned media placements across major outlets.
By leveraging the influence of more than 300 public figures, we elevated voter awareness on fashion timelines and activism feeds. This cultural saturation helped drive over 2,000 voter registrations and verifications through When We All Vote’s online tools and contributed to a broader sense of civic enthusiasm.
Instagram comments lit up with enthusiasm and encouragement:
The retail impact was equally powerful. The #VotingSuitsYou campaign helped make 2024 ARGENT’s most successful year to date. On launch day, ARGENT recorded its highest single-day sales since the brand’s founding in 2016, selling nearly one item per minute and driving a sixfold increase in web traffic compared to the year-to-date average. A portion of proceeds supported When We All Vote’s nonpartisan programming, turning every purchase into a direct investment in voter education and engagement.
Beyond metrics, the campaign shifted the cultural narrative around voting, making the pink suit a viral symbol of joy, agency, and unapologetic civic power. It sparked organic engagement from women and first-time voters who felt seen and represented, reframing voting as a powerful act.
