Storytelling has always been a powerful tool for connecting people across cultures, generations and experiences. With a long-standing commitment to amplifying underrepresented perspectives, Adobe is more than a brand or a tool – Adobe is a partner dedicated to shaping the future of storytelling where every voice can be heard and every story can be told. Adobe aimed to accelerate funding, expand career and training opportunities that exist today across the entertainment industry to empower creators of all backgrounds, and start shifting old paradigms, bringing career opportunity and advancements and enabling creators everywhere.
Adobe and the Adobe Foundation launched its first-ever Film & TV Fund with the goal of increasing access to the entertainment industry, and providing resources and career opportunities, both in front of and behind the camera. In collaboration with partners like Sundance Institute, Latinx House and Gold House the initiative fuels emerging talent with global grants, hands-on training and industry access. From fellowships to training for creators of all backgrounds, this initiative opens doors, builds careers, and drives lasting inclusion in film and television. Adobe’s presence at industry-defining festivals like Sundance and SXSW keeps it at the center of creative culture while staying true to the needs of its community.
Through our decades long support for independent filmmaking, we’re committed to bridging gaps and learning how to better support, elevate and amplify underrepresented creators and ensure the stories that are on screen authentically represent and reflect the world in which we live. In 2024, Adobe drove real change and established the Adobe Film & TV Fund to support global creators in film and TV by providing resources and career opportunities, both in front of and behind the camera.
Uniquely positioned at the intersection of technology and storytelling, Adobe stands at the forefront of inclusive, creative innovation. Partnering with a cohort of global organizations that share our commitment to empowering underrepresented communities including Easterseals, Gold House, Latinx House, NAACP, Sundance Institute and more. Further, Adobe directly fueled diverse storytelling with several grant-supported projects premiering at major festivals, including Sundance Film Festival. Adobe committed $6 million in grants, contributions and Adobe Creative Cloud product donations in the first year of the Fund and kicked off with the NAACP Editing Fellowship designed to increase representation in the post-production industry. This fellowship is one of the Fund’s many programs that provided hands-on training, industry mentorship, and access to product access to help fellows gain real-world experience and industry connections.
This year, Adobe expanded with an additional $5 million investment into the Fund, accelerating the careers of many more emerging creators and paving the way for a more representative industry. Beyond financial contributions, Adobe’s investment in research and industry tracking aims to create long-term, tangible change by equipping diverse voices with the tools, funding, and connections. Through these initiatives, Adobe drives meaningful change to create a world where anyone can be creative and share their stories.
In partnership with organizations including NAACP, Gold House, Sundance Institute, and more, the Adobe Film & TV Fund’s has committed $11 million since 2024 to accelerate career growth for underrepresented creators through training opportunities and expanded access across the Americas, India and the UK.
At the 2025 Sundance Film Festival alone, 85% of film submissions relied on Adobe Creative Cloud tools, and Premiere Pro was yet again the most popular video editing software, used by 60% of this year's films. Our tools are proven to be the gold standard for creators at every stage of their journey, emerging and established creators alike. This year also marks the 10th anniversary of the Sundance Ignite x Adobe Fellowship, a program that has directly supported over 160 next-gen filmmakers at the start of their careers. Many of these fellows have gone on to premiere their work at major festivals.
