In January 2025, AdGood became the first platform to make Connected TV (CTV) advertising both affordable and accessible for non-profits. Guided by CEO and Founder Kris Johns, the mission was clear: remove the financial and technological barriers that prevent nonprofits from using premium ad channels to share their message. Many nonprofits lack the resources to compete in the streaming media space, limiting their ability to reach new donors, engage supporters, and drive meaningful action.
AdGood bridges this gap by partnering with publishers to secure donated or unsold CTV ad inventory, transforming what would have gone to waste into a powerful tool for social good. Leveraging innovative technology and data-driven targeting, AdGood’s platform enables nonprofits to run professional-grade campaigns that connect with a broader audience, increase donations, and foster long-term engagement.
This model benefits all stakeholders: nonprofits gain access to high-quality advertising at significantly reduced costs; publishers monetize unused inventory while contributing to meaningful causes; and audiences are exposed to messages that inspire positive change.
Kris Johns’ vision is rooted in the belief that nonprofits should have the same opportunities as major brands to tell their stories and amplify their missions. By aligning responsible technology with social impact, AdGood not only transforms the way nonprofits advertise, it creates a ripple effect that strengthens communities, drives inclusion, and proves that innovation can be both ethical and impactful.
AdGood brought its vision to life by building a network of strategic partnerships with leading publishers and technology providers. The plan began with securing relationships with industry leaders like Magnite, whose SpringServe ad server aggregates unfilled CTV inventory and makes it available to agencies representing nonprofits. From there, AdGood expanded partnerships with LG Ad Solutions, Plex, Stingray, and Viant, each contributing unique capabilities to level the playing field for nonprofit advertisers.
These collaborations have unlocked advanced audience targeting, enabling nonprofits to run highly precise, data-driven campaigns once accessible only to large commercial brands. LG Ad Solutions donates premium ad placements, offers creative production tools, and provides performance metrics so nonprofits can refine their outreach. Viant’s advanced measurement capabilities give nonprofits visibility into the direct impact of CTV campaigns on donations, allowing them to identify which audiences, messages, and channels yield the highest return on ad spend. Throughout the process, AdGood has maintained a strong commitment to privacy and transparency, ensuring audience targeting and measurement practices meet the highest standards of responsible data use.
A major innovation in execution came from integrating AI-powered creative tools from Streamr.ai. These tools allow nonprofits, many of which lack in-house creative teams, to quickly produce high-quality, engaging video ads without specialized expertise. This not only streamlines campaign creation but also ensures nonprofits of all sizes can access modern advertising techniques that drive awareness and donations.
AdGood also manages every stage of the process, from inventory procurement to campaign setup, removing operational burdens for nonprofit clients. This turnkey approach was critical in overcoming a core challenge: many nonprofits lack the time, staff, or technical knowledge to navigate the complexities of CTV advertising. By handling the behind-the-scenes work, AdGood ensures campaigns launch seamlessly and deliver measurable results.
What makes AdGood unique is its transformation of unused commercial ad space into a force for social good, delivering a win-win for publishers, nonprofits, and the public. The model not only maximizes the value of otherwise wasted resources but also demonstrates how ethical technology and cross-industry collaboration can make powerful advertising accessible to all.
Since launching in January 2025, AdGood has partnered with over 75 nonprofits and is on track to collaborate with 100+ more. These organizations have harnessed precise targeting by household, ZIP code, and behavioral data, running 15- to 60-second ads across premium streaming apps while tracking donations and website visits in real time.
Together, they have generated over 450 million donated monthly impressions, valued at more than $100 million annually. By offering CTV inventory at an average $7 CPM, significantly below the typical $12–$15 CPM for standard buys, AdGood has made high-impact advertising affordable for nonprofits of all sizes.
Through donated inventory and AI-powered creative solutions, nonprofits stretch their ad budgets 5 to 10 times further, maximizing their reach while preserving precious resources. By redefining how nonprofits engage audiences across publishers, platforms, and adtech, AdGood is enabling social impact at scale, proving that responsible technology can drive real-world change.