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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Branded Content
Ron Burgundy Encourages Drivers to Buckle Up with NHTSA
The Click It or Ticket program was conceived in North Carolina in 1993. It was the first statewide …
Meme
winner
Ron From Accounting
Autopick selected their entire roster. They accidentally leave starters out of their lineup and nev…
Long Form Video
Ronda Rousey trains for 4 hours straight at WWE's Performance Center
As Ronda Rousey prepared to make her debut as a WWE Superstar at WrestleMania 34, WWE gave curious …
Snapchat Story
winner
Ronda Rousey trains for 4 hours straight at WWE's Performance Center
As Ronda Rousey prepared to make her debut as a WWE Superstar at WrestleMania 34, WWE gave curious …
Video
Roobaroo - Micromax Unite Anthem
Micromax had released a phone called Unite. It's a 6k product meant for the masses. The KSP of the …
Wine, Beer & Spirits
finalist
Rooftop Rink
Canada is the most irrationally hockey obsessed nation in the world. And beer brand Molson Canadian…
Social Good Campaign
Rooney BowWow
How do you amplify word-of-mouth and donations related to an already successful fundraising event f…
Games
Rooster Teeth "Red vs. Blue"
Rooster Teeth is a pioneering creative production studio responsible for some of the biggest onl…
Science & Technology Podcast
Root Causes
The goal of the Root Causes podcast is simple: provide in-depth perspectives on the latest cybersec…
Single Post or Activation
finalist
Rooty and the Polarizing Pants Post
Who would get upset about pants on a Root Bear? Turns out, a lot of people.   Following M&M’s “d…
Education, Entertainment, Food & Beverage, Instructional Video, Meme & GIFs, YouTube, YouTube Presence
finalist
Rosanna Pansino
Wine, Beer & Spirits
finalist
Rose Your Way
Our goal was to develop a best-in-class digital strategy that positions Gallo's Rosé brands as the …
Chatbots
finalist
Rose Your Way
Our goal was to develop a best-in-class omnichannel strategy that positions Gallo's Rosé brands a…
User-Generated Content
Rosewood Hotels & Resorts UGC
Rosewood Hotels & Resorts, an ultra-luxury hospitality brand, hired Spherical Communications in 201…
Hospitality, Video
Rosewood Limited Edition
Where do you go when you have no limits? Our Limited Edition campaign, featuring Rosewood’s annual …
Video Ad
finalist
bronze honor
Rotten
The Heat Initiative is a collective effort of concerned child safety experts and advocates encourag…
Facebook Presence
Rotten Tomatoes Facebook
We utilize all aspects of our Facebook platform with a focus on fan & community engagement. We use …
Short Form Video
Rotten Tomatoes: Tomatometer Reveals
This content is used to exclusively debut Tomatometer scores for various film and television releas…
Mobile Campaign
finalist
Round Up & Donate: Lyft Mobilizes Unprecedented Support for Human Rights Campaign
The Human Rights Campaign represents more than 3 million members and supporters nationwide. As the …
Video Series
Route 66 – A Journey Through America’s Cultural and Political Landscape | DNR
Route 66 is an immersive digital documentary series produced by the Digital Newsroom/ Al Jazeera Ch…
Documentary, Social Good Campaign, Storytelling
finalist
Route to Connection
For many of us, the internet is an everyday resource—it’s always there as we study, work, and conne…
Instagram Presence
Rowan University Instagram Presence
The Rowan University Instagram was created in 2012. Throughout the last 12 years the platform and o…
Short Form Video
Roy Wood Jr. Smoothie Song
Roy Wood Jr. debuts a new rap music video that highlights the most expensive luxury item around: a …
Food & Beverage, Branded Content
Royal Basmati Social Media Content
When we began working with Royal Basmati Rice, they had no established online presence whatsoever. …
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