WATCH THE SHOW DO IT!!!!

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Rotten Tomatoes Facebook

Entered in Facebook Presence

Objective

We utilize all aspects of our Facebook platform with a focus on fan & community engagement. We use the platform to encourage debate, amplify our Tomatometer scores, and provide support to various film and television IP's.

Strategy

From trailers & teasers to original videos, graphics and more - our Facebook platform is extremely robust and utilizes every aspect available on the platform. We're the first among our competitors to publish trending trailers, and offer our own individual perspective with custom content and unique, stats-driven material. We use the Facebook algorithm to our advantage, publishing content that generates debate, leading to tons of valuable comments and interactions. We publish daily editorial content that drives traffic to our website, and even have our own Facebook Watch page for premium, long-form video. Native polls, live streams, link posts and more, we're at the forefront of this ever-changing platform.

Results

Since putting a strong focus on authentic and original Facebook content, we've seen our average engagement metrics increase nearly 10-fold. We currently garner over 4x more engagement than our direct competitors. We've grown to 1.5M followers in less than two years, with projections looking even higher for 2019.

Media

Produced by

Rotten Tomatoes

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.