We utilize all aspects of our Facebook platform with a focus on fan & community engagement. We use the platform to encourage debate, amplify our Tomatometer scores, and provide support to various film and television IP's.
From trailers & teasers to original videos, graphics and more - our Facebook platform is extremely robust and utilizes every aspect available on the platform. We're the first among our competitors to publish trending trailers, and offer our own individual perspective with custom content and unique, stats-driven material. We use the Facebook algorithm to our advantage, publishing content that generates debate, leading to tons of valuable comments and interactions. We publish daily editorial content that drives traffic to our website, and even have our own Facebook Watch page for premium, long-form video. Native polls, live streams, link posts and more, we're at the forefront of this ever-changing platform.
Since putting a strong focus on authentic and original Facebook content, we've seen our average engagement metrics increase nearly 10-fold. We currently garner over 4x more engagement than our direct competitors. We've grown to 1.5M followers in less than two years, with projections looking even higher for 2019.
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