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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 7456 entries

Brand Awareness Campaign, Food & Beverage, TikTok Presence
finalist
bronze honor
audience honor
How Carnation Milk and a Grandma Dominated TikTok
Common knowledge says that to get in with the youths, you need a youth to sneak you in. Carnation w…
Brand Voice, Food & Beverage
finalist
gold honor
audience honor
How Casey’s Connected With Gen-Z Through Absurdism & Content Chaos
Casey’s, the beloved Midwest convenience store chain, approached Acadia with a major perception gap…
Instagram Presence
finalist
How Chambord Reignited Their Brand Through Instagram
#Foodporn and pretty drinks are a cluttered space on Instagram. For Chambord, a French raspberry li…
Financial Services, Integrated Campaign
finalist
HOW CHANGING ONE WORD LED TO A 400% INCREASE IN NEW ACCOUNTS
Australians love going overseas. Over 1.5 million choose to holiday abroad every year. Yet exclusiv…
Short Form Video
finalist
How DACA Empowered a Queer Sexual Assault Survivor
In 2017, Donald Trump and Mike Pence attempted to end the Deferred Action for Childhood Arrivals pr…
Instructional Video
winner
audience honor
How Do You Print on a Sticky Note?
Our goal was to demonstrate the power of creator-led storytelling by making brand content that feel…
Single Post or Activation
finalist
How Do You Say "Marriott?"
Marriott Bonvoy’s goal on social media in 2023 was to garner positive engagement, especially among …
Food & Beverage, Real Time Response, TikTok
finalist
silver honor
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
Instagram Presence
finalist
bronze honor
How Gushers Broke Instagram’s Algorithm
For years, Instagram has been a core part of Gushers’ winning social playbook. The problem was that…
Data Visualization, Polls & Surveys
winner
audience honor
How Hawkfish Helped Americans See Through Trump's "Red Mirage"
In August, Hawkfish polling indicated that two-thirds of Biden supporters intended to vote by mail.…
Influencer & Celebrity Campaign, Retail & E-Commerce
finalist
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
When it came time to debut Serena Williams' fall collection, we wanted to deliver an interactive an…
Customer Service
finalist
How Hyatt Uses Social Customer Service to Better Care for Guests
At Hyatt, we believe that we are in more than the hotel business. We are in the business of caring …
TikTok Partnership
finalist
How I Crunch it Campaign
Creators were not added to the idea. They were the idea. Bugles had recently begun local product…
User-Generated Content
finalist
How I Crunch it Campaign
We set out to turn a locally made snack into locally made content. The objective of the campaign…
Beauty, TikTok Partnership
finalist
audience honor
How Internet Trendsetters Broke Through for Nexxus’ Unbreakable Care
When it came time to launch their new Unbreakable Care line, Nexxus knew that to stand out in crowd…
TikTok
finalist
bronze honor
How Invisible Universe Creates Unique IP on TikTok
In a world that spends hours scrolling on timelines, Invisible Universe leverages social media to d…
Reddit
winner
How LEGO partnered with Reddit to bring joy to the holidays
The holidays are a busy time for everyone — especially consumers and marketers. The market is clutt…
Entertainment, On a Shoestring, User-Generated Content
finalist
silver honor
How Live Nation Fans Became Artist Champions Through the Pulse Advocacy Program
Live Nation Pulse isn’t just another pay-to-play influencer program: it’s a cultural shift in how l…
Twitter Presence
finalist
How Panera Won Twitter
Brand salience is critical in the crowded food and beverage category, because daily decisions about…
Art Direction, GIFs, Twitter, User-Generated Content
finalist
gold honor
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
Live Events, Physical and Digital Convergence
finalist
How SEEN Connects put #eBaySneakers on the map
The sneaker industry is highly saturated with fakes and one-time flippers looking to cash in on the…
Government & Politics, Multi-Platform Campaign, Branded Content
finalist
How Singapore inspired millennials to say #ICanAdult
For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things …
Food & Beverage, Multi-Platform Campaign
finalist
silver honor
How TAKE5 Remixed the Candy Aisle
With chocolate, peanuts, pretzel, peanut butter, and caramel remixed into one bar, almost anyone wh…
Government & Politics
winner
How the LGBTQ Community Defeated Trump’s Anti-LGBTQ Army Secretary Nominee
In the face of injustice, the LGBTQ community understands the power of our voices to affect change!…
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