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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entries

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Your search returned 26 entries

Vine
#6SecondClassics: Timeless Tales with a Twist
Before natural personal care products became so en vogue, Burt’s Bees had already pioneered a line …
Vine, Food & Beverage, Live Television
finalist
#DunkinReplay
Dunkin’ Donuts has been a long-standing sponsor of ESPN’s Monday Night Football program. Previously…
Vine
#GetComfortable
Warner’s leads the bra category in comfort superiority with a barely-there product. To showcase jus…
Twitter, Vine, Financial Services
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
Vine, Ambassador & Celebrity Campaign
finalist
BatDad Social Campaign
To make Reynolds' iconic brand relevant with a millennial, digital-savvy demographic, we wanted to …
Vine
Beer Porn
Miller Lite aims to connect with its audience in social media. It's not a place to just show TV spo…
Vine
Cinemax, Banshee Vines
To support the second season premiere of Banshee on Cinemax, Cinemax and GLOW wanted to do somethin…
Vine
EPIX on Vine
To celebrate 5-years as a premium network, we launched an integrated campaign between our social me…
Vine
Forty Viners
The Forty Viners was a concept we came up with prior to the 2014 season and enabled us to reach fan…
Vine
winner
GE on Vine
GE was one of the first brands on Vine, launching just one day after the platform was released to t…
Vine
Green Works Charades
Our objective was to reposition Green Works as a relevant brand and effective product. Based on res…
Vine, Travel, IRL
finalist
Hollywood & Vines
“Hollywood & Vines" was a first-of-its-kind, socially-sourced, short film directed via Twitter and …
Vine
i Can Do That
The first-ever all-electric BMW i3 hit the road in 2014. But with several other electric vehicles i…
Contest or Promotion, Consumer Electronics, Vine
finalist
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…
Vine
Jolly Rancher #TongueOut
Everyone knows what the Jolly Rancher brand is—but few people have reason to talk about it. In a…
Vine
winner
Lowe's Vine TapThru
The Lowe's #TapThruHowTo campaign extends the brand's success in providing entertaining and useful …
Vine
finalist
M&M'S Color Commentary
In the wake of the "Super Bowl Blackout," every marketer approached the 2014 Big Game hoping for so…
Vine
winner
Mashable
Mashable has produced creative and original content on Vine since the application was released in J…
Vine
finalist
Mashable Vine
Mashable has consistently produced content and maintained an active voice on Vine since the applica…
Vine
winner
Oreo
Oreo was a first mover in leveraging Vine to create snack-sized video content for fans in social me…
Vine
finalist
silver honor
Oreo’s Laboratorium Unleashes Halloween 'Nomsters'
Oreo has become an icon for engaging Millennials with clever social content and for creating wor…
Twitter Campaign, Vine, Real-Time Response, Food & Beverage, Sports
Peperami World Cup
Vine
finalist
Samsung Mobile US Launches the First Vine on Android
With Vine nearing its June 3rd launch on Android, the Samsung Mobile US team set out to engage our …
Vine
SundanceTV Vines by Avery Monsen
The Sundance brand is known for innovation so when SundanceTV decided to build out its Vine account…
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