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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
News & Media, Snapchat Presence, Snapchat Discover Story
finalist
VG on Snapchat Discover
Note: Please see the attached links for a more visual experience of this information!Being the larg…
Boldest Campaign of 2011
winner
VH-1 Do Something Awards: Give a Shit
To raise awareness of VH1’s Do Something Awards, VH1 created its own spoof charity called “Give a S…
Facebook Campaign
VH-1 Single Ladies: Single & Liking It
“Single Ladies" is a modern, sexy series set in Atlanta that explores the lives of three different …
Gamification
VH-1 Single Ladies: Single & Liking It, game mechanics
“Single Ladies" is a modern, sexy series set in Atlanta that explores the lives of three different …
Facebook Campaign, Campaign for Television, Gamification
finalist
VH-1 Tough Love: Ditch or Date
On the VH1 reality series “Tough Love", the show’s host Steve Ward attempts to help a group of eigh…
YouTube Presence
VH1
VH1 experienced impressive subscriber growth on its YouTube channel in 2018, and for the first time…
LGBTQ Community Engagement
finalist
VH1 + It Gets Better: Pride
Each week, many of VH1's top-rated shows bring audiences the stories of diverse, LGBTQ cast members…
Social Good Campaign
VH1 + TRUTH
Utilize VH1 programming and talent to expose Big Tobacco's lies, forcing them to wear their scarl…
Live Events, LGBTQ Community Engagement, Live Event Coverage
finalist
VH1 AND SAMSUNG 837 PRESENT RUPAUL’S DRAG RACE FINALE
This year, Samsung challenged VH1 to create a program to promote brand awareness among affluent, ur…
Branded Mobile App
finalist
VH1 App
The free VH1 app launched October 17, 2013 for iPhone and iPad, and is a three-in-one video, new fo…
Multi-Platform Partnership
finalist
gold honor
VH1 Martha & Snoop’s Potluck Dinner Party + Hidden Valley Ranch
VH1 partnered with Hidden Valley Ranch to create a 360 convergent program tied to the season premie…
Tumblr Brand Presence, Campaign for Television
finalist
VH1 on Tumblr
VH1 is more than a TV network. The brand itself is a bold and successful mash-up of music,pop-cult…
Multicultural Community Engagement
VH1's 2 Cultures, 1 Couple
The objective of 2 Cultures, 1 Couple was to explore the diverse and complicated inner workings of …
Social Activism
finalist
VH1's Growing Up Black
The goal of Growing Up Black is to learn about what it’s like growing up Black in America from the …
Multicultural Community Engagement
VH1's Growing Up Black
The goal of Growing Up Black is to learn about what it’s like growing up Black in America from the …
LGBTQ Community Engagement, Medium-Length Video, Multicultural Community Engagement, Social Good Campaign
finalist
VH1's LGBTQ Herstory Month
In recognition of LGBT History Month (October), the RuPaul’s Drag Race team gathered and photograph…
Facebook
VH1's Love & Hip Hop Facebook
Going into 2021, our objective was to provide our audience with new and exciting video content that…
Video
VH1's Love & Hip Hop: Atlanta S9: Stevie J & Eva Play Daddy Daughter Guessing Game
Inspired by the viral #GirlDad movement started by the late NBA all-star Kobe Bryant, this video ai…
Emojis
finalist
VH1's Love & Hip Hop: New York Season 10 Twitter Custom Branded Emoji
Engage fans and eventize the 10th season of the iconic series - Love & Hip Hop: New York with the c…
LGBTQ Community Engagement
VH1's Out of the Closet (Season 3)
With the third season of RuPaul’s Drag Race’s Out of the Closet, the objective was to build on the …
Animated GIFs
VH1's Pass the Bowl
“Pass The Bowl" is VH1’s ongoing interview series, wherein celebrities contribute questions to our …
Call to Action, PSA
VH1's RuPaul's Drag Race "Say Love" PSA
The “Say Love” PSA targeted the hyper-passionate online followers of the various RuPaul’s Drag Race…
TikTok Presence, Live Streaming Video, Twitter, Twitter Video
finalist
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable …
YouTube
VH1's RuPaul’s Drag Race All Stars Season 5 RuVeal
Each season the Queen RuVeal, or cast announcement, is a unique opportunity for the RuPaul’s Drag R…
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