ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 6th Annual Shorty Awards

VH1 App

Finalist in Branded Mobile App

About this entry

The free VH1 app launched October 17, 2013 for iPhone and iPad, and is a three-in-one video, new form content and co-viewing app. The app is yet another content platform that allows VH1’s super passionate fans the opportunity to enjoy on-demand viewing of current and retro hits, connect directly with their favorite stars and other fans and discover new form content that’s endemic to web, mobile and social. Fans get unmatched access to a library of current episodes and full seasons of hits including “Love & Hip Hop," “Basketball Wives," “Mob Wives" and “Black Ink Crew," as well as retro favorites including “Celebrity Rehab," and “Fantasia For Real" via TV Everywhere as part of subscriber’s TV service package with any of 10 distributors. All users get access exclusive original content that extends the narrative of the show, including after shows, cast interviews and original webisodes. The VH1 app also marked the debut of VH1 Snack, an unapologetically bite-sized pop culture-infused connected content lab focused on new-form video content and new approaches to development and production. At launch, original new form content included the below with more planned: • I’m on the List: Who's really "Behind the Music"? VH1 Snack's new animation series recounts the backstage antics of your favorite musicians as told by the women who knew them best. • Super Hand Models: Watch out! The claws will come out at the Dona Mano Hand Modeling Agency. Glamour, Intrigue and French Tips form the backdrop for this delicious short-form soap. And by the way, it's all acted out on miniature sets, by actual hands. • Rock Stories: Matt Pinfield has been living, breathing and interviewing musicians since the ‘80s and he has the stories to prove it. This is Matt’s oral history of sex, drugs and rock n roll. Finally, the VH1 app offers a new co-viewing “Connect" experience that filters the best tweets from Twitter and allows fans to discuss their favorite shows and characters in real time with other fans or with the show’s cast on the app or via Facebook. The app features new functionality that provides a contextualized overlay to the live viewing experience, including sharing behind-the-scenes stories and facts about the shows, characters and storylines, including synced content polls, quizzes, factoids, videos, photos and audio. VH1 connects viewers to the music, artists and pop culture that matter to them most across platforms. The VH1 team worked tirelessly to develop an application that speaks to its fans incredibly social audience and provides them with valuable content, information and experiences. The new VH1 app offers an immersive and interactive experience that allows fans to discuss and share their favorite Vh1 shows and stars, while providing a TV-related overlay that enhances what is being seen live on television. At launch, VH1 did something truly unique by offering its highly anticipated biopic, “CrazySexyCool: The TLC Story" exclusively available in the app following its televised premiere and encore on October 21 at 9pm ET/PT. VH1 also offered its fans unmatched access to a library of current and archived full episodes, new form content via VH1 Snack and the social, co-viewing “Connect" experience. From the VH1 app’s October 17th launch to-date, the app has already received nearly 250,000 downloads, nearly 3 million video streams and over 15,000 authenticated users. Trends in popular content have already been discovered, for example, with Love & Hip Hop episode 401 receiving over 200,000 streams in the first 7 days available. Users are spending over 22 minutes in the app experience per visit and VH1 also continues to grow the amount of exclusive content offerings it delivers in-app. This has been the most successful app launch for VH1 to-date.

Media

Produced by

VH1

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Entry Credits