ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

VH1 + It Gets Better: Pride

Finalist in LGBTQ Community Engagement

About this entry

Each week, many of VH1's top-rated shows bring audiences the stories of diverse, LGBTQ cast members living their lives out and proud. Despite increasing representation in the media, countless LGBTQ Americans continue to face discrimination in their everyday lives and remain reluctant to express who they truly are. To help encourage the next generation of LGBTQ people to feel accepted and empowered, VH1 teamed up with the It Gets Better Project to provide a platform for LGBTQ talent to share messages of support and solidarity during Pride Month.

The collaboration consisted of a series of powerful video stories, featuring LGBTQ cast members from top VH1 shows including Love & Hip Hop, Beauty Bar, and RuPaul's Drag Race. In each video, cast members offered an intimate look into their own personal journeys and shared messages of support, assuring young LGBTQ people who are struggling that it does get better. At the end of the videos, viewers were directed to Pride.Vh1.com for more tangible ways to support the LGBTQ community.

Why does this entry deserve to win?

1) VH1 teamed up with LGBTQ cast members from its top rated shows including Love & Hip Hop, Beauty Bar, and RuPaul's Drag Race to create moving videos of support and solidarity for young people struggling with their sexual orientation or gender identity.

2) VH1 circulated the videos on all of its digital platforms throughout Pride Month, including YouTube, Twitter, Facebook, and Instagram.

3) The videos additionally aired on the VH1 and Logo networks nearly 200 times throughout the month of June, driving audience to Pride.Vh1.com for ways to elevate and support the LGBTQ community.

Results

The VH1/It Gets Better videos made waves on social media, pulling in over 1.5 million total video views and over 80,000 engagements. Press including Seventeen Magazine spotlighted the moving stories, and VH1's audience took to social to express how inspired they were to see these important messages during Pride Month. Some audience members even commented that the video spots brought them to tears.

All of the VH1/It Gets Better videos pushed the audience to visit Pride.Vh1.com for ways to get more engaged and hundreds of viewers visited the site over the period of the month.

Media

Video for VH1 + It Gets Better: Pride

Produced by

VH1

Link

Entry Credits