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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entries

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Your search returned 291 entries

Financial Services
finalist
#poemgrams with love, from PayPal
There's a new generation of small businesses languishing in the cash-only economy because they lack…
Contest or Promotion, Twitter Campaign, Hashtag, Financial Services
finalist
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage t…
Film
finalist
#ProjectMitty
The Secret Life of Walter Mitty is a film about grand exploration and adventure, especially when it…
Hashtag
winner
#PutACanOnIt
Red Bull is known throughout the world for its branded Mini Coopers and iconic cans. Those little c…
Twitter, Vine, Financial Services
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
Twitter, Consumer Brand
finalist
#SURGEisback
SURGE is a citrus flavored sparkling soft drink that The Coca-Cola Company launched nationally 1996…
Tourism
finalist
#TakingOverChooseChicago Instagram Ambassadors
What inspires you to travel? Stunning skylines. Drool-worthy dishes. A 110-ton "Bean" with infinite…
IRL Activation, Financial Services
winner
#TDThanksYou
Banks are typically perceived as self-serving, impersonal institutions, ranking among the lowest in…
Real-Time Response
finalist
#TechnologyAndStuff: When a Strike Out Becomes a Home Run
With the emergence of real-time marketing and the colossal impact of social media, instant brand re…
Auto, Gamification, Ambassador & Celebrity Campaign, Instagram
finalist
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
News
winner
#Tiananmen89
Our objective was to use social media to enable a new generation to learn more about the events in…
Financial Services
finalist
#WUHomeCooked
Food has the power to connect people across borders. All around the world, flavors play a signific…
Music
finalist
15th Annual Latin GRAMMY Awards® - Social Media Celebration
The Latin GRAMMY Awards® has been delivering massive TV audiences since the year 2000. The 15th ann…
Integration with Live Television, Events, Music
winner
2014 MTV Video Music Awards
Objective: For this year's MTV Video Music Awards the goal was to find new and innovative ways to e…
Snapchat
finalist
2014 MTV Video Music Awards Nominations
Objective: MTV has been working to redefine tent pole events with a social first philosophy that en…
Tumblr, Social Good Campaign
finalist
30 Days of Good
Last holiday season, U.S. Cellular faced its biggest challenge yet. How does a regional, community …
Travel
finalist
7 Wonders of Oregon
The 7 Wonders of Oregon campaign was based on the notion that whoever came up with the 7 Wonders of…
Integration with Live Television
finalist
A Fazenda (The Farm), 7th edition
The digital strategy for The Farm's 7th edition (A Fazenda), aired by Rede Record, was a great one …
Financial Services
finalist
A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown
Our objective was to create a video to associate our brand with small business owners and their pas…
Facebook Campaign
finalist
A.1. "New Friend Requests"
A.1. Steak Sauce had a problem– it was the clear category leader in a dying category. People were e…
Real-Time Response, Sports
finalist
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…
Twitter, Sports
winner
adidas Brazuca
At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup spo…
Gamification
finalist
adidas Team Messi #FASTORFAIL
How do we get Leo Messi fans fired up for the footballer's latest signature collection? Invite them…
Real-Time Response
finalist
Aeromexico / #vivamexico
As an ongoing effort to increase digital presence for Mexico’s biggest airline, our social media te…
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