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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Data Visualization
Krochet Kids Annual Report
Krochet Kids Intl. is a non-profit apparel company that empowers those struggling with poverty in U…
Pinterest
finalist
gold honor
L'Oreal's Makeup.com
L'Oréal's Makeup.com, a website featuring best-in-class beauty content, is dedicated to bringing be…
Wine, Beer & Spirits
La Crema Winery's Virtual Vintner
Virtual Vintner™ is an interactive digital experience that engages consumers in a "choose your o…
Contest or Promotion
Last Call for Baja
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
YouTube
Last Week Tonight
A freshman series entering into the hilariously competitive late night arena, Last Week Tonight nee…
Hospitality
finalist
Launch of 'A Taste of Dorchester Collection' room service menu
Dorchester Collection is a collection of 10 iconic hotels, in iconic locations. Audiences are famil…
Food & Beverage
Launch of Summer Ice Pop
Tic Tac® wanted its launch of the new Summer Ice Pop flavor to resonate with its Millennial target …
Mid-Size Agency
finalist
Laundry Service
If the traditional agency model were applied to lunch, you'd have to go to different delis to get y…
Twitter, Twitter Campaign, Consumer Brand
finalist
Lay's Do Us A Flavor
Lay's® was on the hunt for the next great chip flavor. After receiving record 3.8 million Do Us A F…
Real-Time Response
Lebron James Cramping Buzz
During the first game in the 2014 NBA Finals, Lebron James was carried off the court due to sufferi…
Twitter Campaign
Leeo #KnowYourNeighbor Campaign
Leeo is a connected home company that believes in the powerful role technology has in building stro…
Wine, Beer & Spirits
Leinenkugel's India Pale Lager Product Launch
As the seventh-oldest brewery in the US, history is the foundation of the Leinenkugel's brand. But …
Social Good Campaign
Lennox Movember “Face of Change"
The Lennox Movember campaign was executed to promote engagement on Lennox's social channels by alig…
Real-Time Response
Lennox NBA Finals “Put us in, coach!"
When the air conditioning went out during Game 1 of the NBA finals in San Antonio, it caused an out…
Video
Lennox Original Video Content Series “The Pursuit of Perfect Air"
The objective of this original content video series was to increase video views by creating engagin…
Technology
Lenovo #ThinkPSeries Workstation Launch
After four years of development, Lenovo was ready to launch a new line of workstations. But so were…
Consumer Electronics
Lenovo Product Engineer: Ashton Kutcher/The new influencer model: Lenovo & Ashton Kutcher
Animated GIFs
Lessons in Technology Upgrades with AT&T’s Chris & Kristine
Business-to-business communication, even on social, can be stale and techy. So when AT&T prepared t…
Tourism
Let's Go #EmeraldCoasting
Sugar-white sand. Emerald-green water. Great weather. At first glance, Destin, Ft. Walton Beach an…
Ambassador & Celebrity Campaign
Lewis Black Says F#%! Voter Suppression
Most Americans have no idea what voter suppression is or that it's happening, which is why we at A…
Real-Time Response
finalist
Lewis Hamilton's #TeamLHmovie
To celebrate F1 fandom around the final championship deciding race, we created a socially driven, m…
Twitter Campaign
LFC and Warrior Q&A
This is the latest in a programme of engaging social media activities between Warrior and LFC which…
Contest or Promotion, Social Good Campaign
LFC yourself with Dunkin' Donuts
With the LFC pre-season tour travelling to the US in 2014, it was the perfect chance for Dunkin' Do…
Real-Time Response
Liberty Mutual - RISE AND THE AD INSPIRED BY A TWEET
In sports, as in life, we get knocked down, and we have to get back up. Similar to Olympic athletes…
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