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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Data Visualization
finalist
M Live: Real-Time Hotel Bookings
Marriott International's real-time command center, M Live, is on a mission to find innovative ways …
Hospitality, Real Time Response
winner
M Live: The Great American Eclipse
On August 21, 2017, the Great American Eclipse presented a unique opportunity for Marriott hotels s…
Influencer & Celebrity Campaign, Food & Beverage
finalist
M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
How does an iconic brand like M&M'S engage the all-important Millennial and Gen-Z audiences? By bri…
Multi-Platform Campaign
M&M'S Caramel Launch
Create an introductory splash for M&M'S Caramel to keep it top of mind with consumers through the e…
Food & Beverage
M&M'S Caramel Launch
Create an introductory splash for M&M'S Caramel to keep it top of mind with consumers through the e…
Vine
finalist
M&M'S Color Commentary
In the wake of the "Super Bowl Blackout," every marketer approached the 2014 Big Game hoping for so…
Food & Beverage, Social Good Campaign
M&M'S RED NOSE DAY 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to ra…
Multi-Platform Campaign
M&M’S 2016 Flavor Vote
For 75 years, M&M'S has been the People's Chocolate, and for the first time in its history, the bra…
Social Good Campaign, Hashtag, Food & Beverage
finalist
bronze honor
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a …
Art Direction, Brand Partnership, Food & Beverage
finalist
M&M’S x Kate Spade New York: Statement Candy
What’s the recipe for a delicious collaboration? Start with M&M’S iconically colorful personality, …
Filter/Lens
finalist
Ma - Universal Pictures
Universal Pictures was looking for creative ways to highlight the unique personality of Ma to engag…
Earned Media, Real Time Response
finalist
gold honor
silver honor
Mac AND Cheese
EXECUTIVE SUMMARY  In July 2024, California Pizza Kitchen (CPK) turned a potential PR disaster i…
Beauty
finalist
MAC Cosmetics I Wear MAC
To celebrate its 40th anniversary and launch of M·A·Cximal Silky Matte Lipstick, M·A·C Cosmetics ha…
Beauty, Multi-Platform Partnership
MAC Cosmetics National Lipstick Day
A highlight on the MAC marketing calendar is National Lipstick Day, where the brand – most known fo…
Food & Beverage, Local Campaign, Micro-Influencer Strategy, User-Generated Content
winner
bronze honor
Macsterpiece
In a world where traditional art forms dominate the elite art scene; we saw a unique opportunity to…
Multi-Platform Campaign
Macy's Holiday Shorts
American Rag, a fashion brand for millennials available exclusively at Macy's, wanted to drive awar…
Live Video
Macy's Live
Macy’s Live launched in Fall 2021 with the objective to enhance the retail landscape and fuel the c…
Social Good Campaign
Macy’s #AmericanSelfie Campaign
As one of America's oldest and most iconic retailers, Macy's supports the spirit of America with th…
Retail & E-Commerce
Macy’s Prom
Throughout the 80s and 90s, department stores were the go-to resource for prom dresses as the retai…
Creative Use of Technology, Retail & E-Commerce, Shopping
finalist
audience honor
MACY’S Virtual Reality HQs
Drive awareness to Macy’s first-ever VR storefront, and entice audiences to visit and shop within t…
Organic Promotion
Madden Mural
The Madden 99 Club is reserved for the best of the best football players. The group is a brotherhoo…
Multi-Platform Campaign, YouTube, Video, Games
finalist
bronze honor
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of…
Brand Identity, Fashion, Medium-Length Video
winner
audience honor
Maddie - Wear What Moves You
At 8 years old, Maddie Ziegler burst onto the scene as the star student Lifetime's Dance Moms. She …
Social Good Campaign
Made by Her: Monumental Women
In 2019, Hulu partnered with CNN to raise awareness for the disparity between representations of me…
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