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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 15039 entries

Food & Beverage
Trolli Gummi Creations Myspace Invasion
In early 2021, Trolli challenged Golin to launch a new product innovation: Trolli Sour Gummi Creati…
Snapchat
Trolli Snapchat Pool Party
Ferrara Candy Company tasked Periscope with finding uniquely provocative ways to reach Gen Zers an…
Tumblr Presence
Trolli Weirdly Awesome
The objective was to increase Trolli's brand share of voice in the gummi category and drive demand …
Emojis
Trolli’s TrolliMojis
As Gen Z moves more toward closed conversations with friends on messaging apps, traditional social…
Auto, Social Good Campaign, Twitter
finalist
Trollidays
The Lexus December to Remember holiday campaign has existed almost as long as the brand itself. Its…
Entertainment, Twitter
Trolls World Tour - Twitter Campaign
In the face of a global pandemic, Universal Pictures pivoted the release of it’s upcoming film Trol…
TikTok
Trolls World Tour 2020: TikTok Social Media Campaign
As the pandemic began to spread and force movie theaters everywhere to shut down, Universal and Dre…
Multi-Platform Campaign
Trolls World Tour Digital Campaign
Home Brew partnered with DreamWorks/Universal for the theatrical-turned-PVOD release of Trolls Worl…
Event & Experiential, Food & Beverage
finalist
Tropcn
Heading into 2024, Tropicana OJ sales were suffering – in part because people mistakenly believed t…
Short Form Video
Trophy Boy
Introduction EmCo Entertainment as an innovative videoproduction company launched by the British ac…
Food & Beverage, Insights & Trends
winner
audience honor
Tropicana Crunch Cereal
Tropicana was experiencing softening sales and looking to create a cultural moment to spark excitem…
Food & Beverage, Humor
winner
Tropicana Toothpaste
Overview: It is scientifically impossible to enjoy a glass of orange juice after brushing your t…
Filter/Lens, Snapchat
finalist
Tropicana's Vitamin C Meter
In the orange juice category, there is heavy brand switching among consumers. It’s difficult for br…
Storytelling
Troy Andersen: Montana Roots
Atlanta Falcons 2022 second-round pick Troy Andersen may be a new-age linebacker but he has an old-…
Hospitality, Integrated Campaign
Trucker Horn Salute
As the roadside beacon for America’s truckers, we had the opportunity to shine a light on this larg…
Viral Campaign
True Blood Show Your Fangs
To “turn" True Blood’s core fanbase into evangelists for the show’s return, we launched #ShowYourFa…
True Crime & Documentary Podcast
finalist
bronze honor
True Crime Reports
The driving force behind True Crime Reports is the belief that true crime storytelling should be mo…
True Crime & Documentary Podcast
winner
True Crime Reports
On True Crime Reports, context is everything. From history to geopolitics, the show breaks down the…
Facebook
True Detective
With a new HBO original series premiering, HBO had the challenge of developing a multi-platform cam…
Entertainment, Television
finalist
True Detective: Night Country - Social Campaign
Our objective was to reignite the conversation around the True Detective IP; mobilizing a stagnant …
Integrated Campaign
finalist
True Detective: Night Country Integrated Campaign
Becoming the most watched season of True Detective to date, HBO’s latest foray into the world of Tr…
Branded Podcast
True Stories of Good People
Now more than ever, people need to hear good news.  GoFundMe’s podcast True Stories of Good Peop…
Contest or Promotion, Gamification
finalist
Trulia's Finders Keepers Home Giveaway
Ask anyone that has ever looked to rent or buy a home and they will tell you the process is pretty…
Data Visualization
winner
Trulia’s 25 Most Appetizing Cities for Zombies
Real estate is a highly seasonal business, and as a result sites like Trulia, Zillow and Redfin are…
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