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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
YouTube Partnership
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Business to Business
Consumer Brand
Education
Entertainment
Fashion & Beauty
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Overall Presence
Meta Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Immersive
Instagram
Interactive Content
Other Platform
TikTok
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Shorty Awards Entries
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Twitter Patnership
finalist
Peacemaker Pitches Twitter Safety
When HBO Max announced their newest anti-hero series, Peacemaker, DC fans on Twitter immediately gr…
Television
finalist
bronze honor
Peacemaker: Bringing Peace to HBO Max
Who the f#ck is Peacemaker?! By the start of the tv series’ first season on HBO Max, everyone now k…
Twitter Presence
winner
Peacemaker: Tweeting All Things Peace
Who the f#ck is Peacemaker?! By the start of the tv series’ first season on HBO Max, everyone now k…
Hashtag
finalist
Peacemaker's #ArbitratorofPeace
Everyone likes to fight on the internet, amirite? So what better use for a hashtag then to bring pe…
YouTube Presence
finalist
silver honor
Peacock on YouTube
Peacock’s YouTube Channel is the ultimate destination for fan exploration and engaging storytelling…
Live Events
finalist
audience honor
Peacock Paris Olympics 2024
It’s not that long ago that the Olympics were the most relevant and iconic piece of sports media on…
Entertainment
winner
Peanutize me!
What would you look like drawn as a character from Peanuts? Wouldn't you like to find out?Peanutize…
Multi-Platform Partnership
,
Organic Promotion
finalist
bronze honor
Peanuts 75th Anniversary Influencer Campaign
CELEBRATING 75 YEARS OF TIMELESS STORYTELLING In 2025 we celebrated the 75th Anniversary of Pean…
Insights & Trends
,
Physical and Digital Convergence
finalist
Pebbles Never Stop Doo-ing
Riding the wave of rising sales in 2020, thanks to a boost in pandemic pantry-stocking and at-home …
Animation
finalist
Pegman
Pegman is the tiny face of Google Maps, and we designed his looks for a series of brand partnership…
Global Campaign
finalist
Pelé 80th Birthday Celebration
Pelé is more than a football legend, he’s a timeless global icon that spans generations. He has the…
Earned Media
,
Integrated Campaign
finalist
gold honor
Peppa Pig - PIG Changes
In 2024, PEPPA PIG celebrated its 20th anniversary and ended the year as the #1 kids’ show on Netfl…
Real-Time Response
finalist
Pepsi Does the Harlem Shake
As the key mechanism of helping Pepsi walk the walk of its global Live for Now campaign, we are alw…
Augmented Reality
,
Branded Content
,
Creative Use of Technology
,
Food & Beverage
,
Emerging Platform Partnership
,
Mobile Campaign
,
Sports
finalist
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Branded Content
,
Medium-Length Video
finalist
bronze honor
PEPSI SPIRE CRASHERS | BRENT BURNS
PepsiCo installed Spire digital beverage fountains in all 2,700+ SUBWAY locations across Canada, ma…
Hashtag on Twitter
,
Music
finalist
Pepsi Summer of Fan Armies
Socially fueled campaigns were not new news for advertisers in 2013, but Pepsi was the first brand …
Multicultural Community Engagement
finalist
Pepsi Trademark, Unmute Your Voice
Latinos make up the nation's largest share of nonwhite voters. A record 32 million Latinos make up …
Integration with Live Television
finalist
Pepsi x 2019 MTV VMA – Video Vanguard Award Takeover
With loyal and occasional cola drinkers shifting towards healthier beverages, the carbonated soft d…
Vertical Video
finalist
gold honor
Pepsi x Camila Cabello | UCL Final Opening Ceremony 2022
Our objective was to create cultural awareness, hype and excitement ahead of Camila Cabello's openi…
Facebook Campaign
,
Consumer Brand
,
Fortune 500 Brand
winner
Pepsi: Live For Now
2012 was the year for Pepsi to Live For Now and Deep Focus wanted to get the word out. Along wi…
Twitter Brand Presence
finalist
Pepsi: Live for Now
2012 was the year for Pepsi to Live For Now and we wanted to get the word out. We weren’t going to …
Contest or Promotion
,
Integrated Campaign
,
Multicultural Community Engagement
winner
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
Demonstrate PepsiCo's values around women and diversity in the workplace and the importance of STEM…
Television
finalist
Percy Jackson and the Olympians Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Innovative Media Buying Strategy
,
Integration with Traditional Media
winner
Percy Jackson and the Olympians Digital Out of Home Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
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