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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Real Time Response
finalist
Addressing the Gender Gap in Sports with 160over90 and VMLY&R
In 2021, the world of sports still faces disparity when it comes to equality between men’s and wome…
Meme
finalist
Adds Meme to Cart 🛒
An ever-changing algorithm and a shift towards video-focused content meant that to drive engagement…
Branded Content
Adidas - 3 Ka Dream
The primary objective of the Adidas '3 Ka Campaign' in collaboration with Radio Mirchi was to unite…
Real-Time Response, Sports
finalist
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…
Creative Use of Technology, Twitter
finalist
adidas #FastestFollower
adidas tasked us to drive hype & desire for their new X Speedflow football boots by positioning the…
Twitter, Sports
winner
adidas Brazuca
At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup spo…
Instagram, Instagram Story
finalist
Adidas NMD Campaign
The Adidas NMD footwear line was designed for the "Urban Nomad"—on-the-go creators who spend most o…
TikTok Partnership
adidas Originals
As a part of adidas’ new global brand platform: “We Gave the World an Original. You Gave Us a Thous…
Instagram Story
adidas Originals Chapter 3 Brand Film Instagram Story
We were tasked by adidas Originals to create a socially-native piece of content to accompany the F/…
Fashion, Mobile Campaign, Augmented Reality, Creative use of Technology
winner
adidas Originals Deerupt
Unboxing is a huge part of Sneakerhead culture, and has recently become the most coveted moment in …
Fashion, GIFs, Instagram, Instagram Story, Short Form Video
adidas Originals Falcon
Our objective was to tell the story of the Falcon campaign, and introduce Kylie Jenner as the newes…
Fashion, Live Event Coverage, Instagram, Instagram Story, Live Streaming Video
finalist
adidas Originals Never Made
We were asked to create a digital experience that brought the adidas Originals presence at Hypefest…
Call to Action, Instagram Story, Native Advertising
adidas Originals NMD Exclusive Glitch Camo
We were tasked by adidas Originals to create a shoe campaign to name and promote an exclusive versi…
Branded Series, Fashion, Instagram, YouTube
finalist
adidas Originals SHPTLKS
Our objective was to excite and engage our largest streetwear community and satisfy their thirst to…
Instagram Story
adidas Originals Superstar Instagram Story
We were tasked by adidas Originals to introduce the next generation of influencers for the Supersta…
Launch Campaign
finalist
adidas Reverse Retro. Rebooted.
The adidas Reverse Retro program is a NHL-wide alternative jersey release where adidas pulls design…
Brand Identity, Brand Redesign
finalist
audience honor
Adidas Runtastic Rebranding
We have been running and training with our users for almost ten years. At Runtastic, we are as dyna…
Integrated Campaign
adidas Skateboarding Goes BEYOND THE STREETS
"Skateboarding alongside graffiti and street art share a history of creative rebellion. With BEYOND…
Gamification
finalist
adidas Team Messi #FASTORFAIL
How do we get Leo Messi fans fired up for the footballer's latest signature collection? Invite them…
Facebook Campaign, Consumer Brand, Video
finalist
Adobe "Make It With Creative Cloud"
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for…
Contest or Promotion, Technology, Multi-Platform Partnership, Online Community, Call to Action, User-Generated Content
winner
gold honor
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
Branded Content
Adobe Collabograms
Adobe Photoshop asked us to revamp their social media content in 2016 with a campaign that's innova…
Art Direction, Contest or Promotion, Graphics, Images, Technology, Multi-Platform Partnership, Multi-Platform Campaign, Online Community, Call to Action, Storytelling, User-Generated Content
winner
bronze honor
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Multicultural Community Engagement
finalist
gold honor
audience honor
Adobe Diverse Voices: 'When I See Myself'
In celebration of Black creativity, Adobe and Complex partnered on an impactful campaign dedicated …
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