In "Abbott Elementary," a group of dedicated, passionate teachers — and a slightly tone-deaf principal — are brought together in a Philadelphia public school where, despite the odds stacked against them, they are determined to help their students succeed in life. Though these incredible educators may be outnumbered and underfunded, they love what they do — even if they don't love the school district's less-than-stellar attitude toward educating children.
With Season 5 fast approaching, ABC looked to engage "Abbott Elementary" fans on social media with unique and interesting posts that would be highly shareable. The idea was to give fans a fun video that gave them a new way to engage with "Abbott Elementary" and encouraged them to spread the word about Season 5, while driving tune-in for the upcoming premiere.
"Abbott Elementary" is known for its loveable, eccentric cast of characters, and ABC knew the best way to reach fans on social media would be to give them more of the characters they love to watch. With its "Fit Check" vertical video, ABC created a short, snappy teaser that channels all the personality of its characters, but without a word of dialogue.
The video uses short, slow-motion clips of each character as they check their "fits," giving the whole video a lighthearted vibe and a message that suggests being comfortable with who you are. Each costume speaks to the personalities of the "Abbott Elementary" characters fans have come to know and love over the last four seasons.
ABC's video gives viewers a different perspective of the characters of "Abbott Elementary," providing something fun and shareable to get fans excited and drive tune-in for the new season.
ABC's "Teacher Fit Check" social video post for "Abbott Elementary" was a hit among fans, garnering more than 400K views and 43K interactions on Instagram alone.
