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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
YouTube Partnership
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Business to Business
Consumer Brand
Education
Entertainment
Fashion & Beauty
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Overall Presence
Meta Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Immersive
Instagram
Interactive Content
Other Platform
TikTok
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Social Good Campaign
,
Medium-Length Video
,
Video
,
YouTube
finalist
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators …
Earned Media
finalist
YouTube Creators: Prom 2025
Prom is a defining cultural moment for Millennials and Gen Z, one that now lives as much online as …
Instructional Video
YouTube Explains: Social Security and Medicare
Social Security and Medicare: Our goal was built around a clear challenge: making Social Security a…
Fashion
finalist
YouTube Fashion Channel Launch
Where does fashion reign supreme on social media? Well if your first thought was Instagram, you’re …
Reddit
finalist
YouTube Music Connects with the Internet's Biggest Fans with the YTM Upvoted Series
In a competitive streaming landscape, YouTube Music and Essence set out to increase awareness and i…
YouTube Presence
finalist
YouTube on YouTube
In 2024, YouTube set out to redefine on-platform brand storytelling by celebrating what makes the p…
Organic Promotion
YouTube Rewind 2019: Here’s to what you DID like.
YouTube’s 2018 Rewind video was the most disliked video on YouTube and the social response was “cri…
Meme
finalist
YouTube Rewind 2019: Offroad Meme
YouTube Rewind 2018 was the most disliked video on YouTube and the social response was “cringey.” I…
Brand Awareness Campaign
finalist
YouTube Rickrolls The Internet: YouTube's 20th Birthday
To celebrate YouTube’s 20th anniversary, our goal was to drive brand affinity and "recall" by speak…
Animations
YOUTUBE SERIES: QUICK QUESTION
Delving into topics that seek to explain a lot of baseball’s unanswered questions is a tall task th…
Brand Identity
finalist
audience honor
YOUTUBE SERIES: QUICK QUESTION
Delving into topics that seek to explain a lot of baseball’s unanswered questions is a tall task th…
Instructional Video
finalist
YouTube TV Tips & Tricks
The YouTube TV Tips & Tricks series aims to inform and delight existing users on how to maximize th…
YouTube
finalist
audience honor
YouTube: Just What The Dr. (Squatch) Ordered
Dr. Squatch is an all-natural men's personal care brand that began when its founder, searching for …
360 Video
YouTube: Origin - Series Sneak Peek In Space
GLOW's focus: Develop and deploy the launch of the original series, ORIGIN, around a buzzed about s…
Social Good Campaign
YouTube's #WithMe
YouTube and XX Artists at first set out to achieve a Stay Home awareness campaign in the face of CO…
Multicultural Community Engagement
YouTube's Hispanic Heritage Month
Hispanic Heritage Month (HHM) pays tribute to the generations of Hispanic Americans who have positi…
GIFs
YouTube's Juneteenth
In the midst of a national reckoning with racism and injustice, Juneteenth had a particular signifi…
Branded Content
,
User-Generated Content
winner
YouTube's LEGO Festival
YouTube is built on its communities, and their success is integral to our own. One of the ways we c…
Entertainment
finalist
YouTube's Musical Theater Celebration
YouTube's musical theater community is made up of on-stage professionals, creators making their own…
Long Form Video
finalist
YouTube's Musical Theater Celebration
Musical theater is no longer confined to 41 stages in Midtown Manhattan; it has been revitalized by…
Instagram Stories
finalist
YouTube's This or That
YouTube, alongside its social media agency, XX Artists, set out to develop a creative, uniquely You…
Gamification
,
Long Form Video
,
Single Post or Activation
,
Use of Viral Content
,
User-Generated Content
finalist
YouTube's Ultimate Rubik's Cube Trivia Challenge
The Rubik's Cube has remained a cultural staple due to the dynamic way creators leverage online vid…
Brand Awareness Campaign
,
Multi-Platform Campaign
,
Video Series
finalist
gold honor
YouTube's Yoodle Program
In 2024, YouTube set out to redefine brand storytelling on-platform by celebrating the incredible d…
Beauty
,
Integrated Campaign
finalist
YSL Beauty's Candy Glaze Lip Gloss Stick - Juicy, New Nudes
With the goal to bring consumers back to luxury beauty post-Covid, YSL Beauty has been challenged w…
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