ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

YouTube Fashion Channel Launch

Finalist in Fashion

About this entry

Where does fashion reign supreme on social media? Well if your first thought was Instagram, you’re not alone. However, there’s another player you should consider. Fashion and beauty content on YouTube generated more than 169 billion views on YouTube last year. In fact, Fashion & Beauty channels on the site had grown more than 6x from 2014 to 2018. So why weren’t people associating fashion with YouTube? 


The answer: Nobody likes to spend time searching for new content. 

Why does this entry deserve to win?

With that problem in mind, we sought out the goal to change the way fashion is digitally consumed by the world (yes, the world) and establish YouTube as a safe and chic home for fashion. 


There would be some pre-existing perceptions of YouTube’s content to overcome but we were driven by the insight that the fashion world is more wide open than ever before. New voices and designers were creating a diversified fashion landscape that was shifting preconceived notions. And that played perfectly into the greatest advantage YouTube had: they were already the most diverse social platform in the world.

Results

We set out to present YouTube as fashion’s most diverse runway and welcome the whole world to the new front row of fashion. Through highly targeted social content, influencer activations, and NYFW takeovers with some celebrity friends, the world was introduced to /Fashion, a fashion channel dedicated to showcasing the best and brightest style & beauty vloggers and celebrity talent with content ranging from live streams from the runway, inside looks into the fashion industry, behind-the-scenes video from fashion icons and more. 


The channel gained nearly 1M subscribers and tens of millions of views in just 48 hours and amassed significant press coverage as the new destination to discover and binge fashion content.

Media

Video for YouTube Fashion Channel Launch

Produced by

hi5.agency, YouTube

Links

Entry Credits