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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Contest or Promotion
#HAWAIISCAPE
For years, Virgin America had heard from frequent flyers that they'd love the airline to start serv…
Auto, Physical & Digital, Virtual Reality, Live Events
finalist
bronze honor
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Integrated Campaign, Multi-Platform Campaign
#ISurvivedEbola
At the height of the Ebola outbreak, Vulcan Productions and PCI Media Impact launched the #ISurvive…
Meme
#ItsATrap
It's been widely accepted by teens that smoking cigarettes is bad. (Duh.) But social smoking is on …
Influencer & Celebrity Campaign, Social Good Campaign, Hashtag, Video
finalist
bronze honor
#LeftSwipeDat
truth is a non-profit brand that combats teen smoking. Smoking is being re-glamorized in pop cultur…
Wine, Beer & Spirits
#LeinieFriday
Our challenge was to drive preference for Leinenkugel's flagship beer, Summer Shandy, throughout th…
Hospitality
#LookBack15
MGM Resorts International created a company-wide campaign to encourage fan engagement across all 15…
Travel & Tourism
#LoveSabah
The clients briefed Good Relations to revive sales on from London Heathrow to Sabah, Borneo in the …
Education
#LoveWins at Colorado State University
On June 26, 2015, the U.S. Supreme Court ruled in favor of marriage equality. Colorado State Uni…
Twitter
#MADEtoRACE: Key Insights Steered Craftsman to Untapped Female Racing Fans
Craftsman sponsored the first female driver for the annual event, "The Race of Gentlemen", and not …
Contest or Promotion
#MakeAmazing
Traditional sponsorships of brand and product placements are a thing of the past. To be truly ef…
Fashion, Beauty & Luxury
#MakeUpYourOwnMind
To get women from a wider age range to consider or re-consider Avon as a makeup brand.To shift bran…
Travel & Tourism
#MYCHINAEXPERIENCE
The "China Experience" product was a tour package developed by Cathay Pacific and an external tour …
Multi-Platform Campaign
#MyFirstLFCGame
Liverpool FC & Garuda Indonesia created #MyFirstLFCGame from a shared desire to achieve significant…
Sports
winner
#MyPlayoffsMoment
The NHL wanted to leverage the 2015 Stanley Cup Playoffs to grow interest in its game. Our business…
Physical & Digital
finalist
#Narcos bills
To introduce and build awareness and anticipation for Narcos, a Netflix original series telling the…
Multi-Platform Campaign
#NASCARthrowback
To celebrate 65 years of racing at Darlington Raceway (Darlington, SC) and the Bojangles' Southern …
Multi-Platform Campaign
winner
#NewWords - Dictionary.com
At least twice yearly, Dictionary.com unveils a list of words that have been newly added to its dic…
Emerging Platform
#NonStopLondon Periscope
In the air travel world of growing competition and increasingly discerning consumers, a key object…
Animated GIFs
#OursToLose
The 2015 United Nations Climate Change Conference, or COP21, was widely seen as a once in a lifetim…
Social Good Campaign, Non-Profit
#PaperTweet
#Papertweet is a social crowd-speaking campaign aimed at increasing politicians' awareness ar…
Social Good Campaign, Twitter
#PositivATI
We're big proponents of positivity around here at We Are Royale, so when ad agency Hill Holliday c…
Social Good Campaign
finalist
bronze honor
#PrankItFWD
The objective of Prank It FWD was to turn the conventional notion of pranks on its head to spread p…
Social Good Campaign, Non-Profit
#Rally4Rhinos
The main objective was to raise awareness about the plight of rhinos in the wild using the northern…
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