THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Multi-Platform Campaign
Harry: Potter Wizards of Baking
Food Network’s social platforms went all out to celebrate Season 2 of Harry Potter: Wizards of Baki…
Entertainment, Global Campaign, Multi-Platform Partnership, Multicultural Campaign, Music & Dance, Music Video
finalist
HBO Max Pride 2025: Trixie Mattel Gay HBO Max Song
For Pride 2025, HBO Max set out to celebrate the queer community that has long propelled its most i…
Pharma & Healthcare
HCP & Consumer Synergies: How Novo Nordisk Cross-Functional Teams Drove Crucial Audience Engagement
For Type 2 Diabetes patients, doctors play a crucial role in their medication journey as 80% of pat…
Short Form Video
finalist
He Sleighed That
Waymo is an autonomous driving technology company and independent Alphabet company subsidiary that …
TikTok
Heal Your Roots Youth TikTok Campaign
Two point nine percent of the U.S. population identifies as American Indian or Alaska Native (AI/AN…
Insurance, Pharma & Healthcare
finalist
Healthy Paws
Our objective was to transform the Healthy Paws website into a core strategic platform that can dri…
Community Engagement, Earned Media, Food & Beverage, Real Time Response
finalist
Heir Richie
In 1953, Ore-Ida shook up the potato category by inventing the iconic snack, Tater Tots. But by 202…
Local Campaign
finalist
Hellmann’s Canada - Mom & Popular
Hellmann’s set out to prove that big cultural relevance can be built through deeply local execution…
Video Series
Hello Disney!
Disney has some of the most beloved and recognizable characters in the world. Our goal was to intro…
Pharma & Healthcare
Henry Schein: The Time Dividend
Most of us associate eCommerce with convenience. But in healthcare, it was the opposite. Buying …
Humor, Meme, GIF, & Emojis, Use of Viral Content
finalist
Hey Chicago, He’s a White Sox Fan
After the first American Pontiff was announced to the world, the public was quick to assign Pope Le…
Branded Series
finalist
Hi, I’m High
In the face of Meta’s restrictive cannabis advertising policies, Gotham set out to achieve what …
Non-Profit, Social Activism
Holding the Line: How the Vera Institute of Justice Mobilized Digital Audiences for Criminal Justice
In today’s political climate—marked by rising immigration enforcement, deepening inequities in the …
Brand Partnership
finalist
Home Alone x Prince St. Pizza Marketing Campaign
The idea behind the Home Alone x Prince St. Pizza collaboration was simple but powerful: bring one …
Branded Series, Storytelling
finalist
Home for the Pawlidays
During the holiday season, when audiences are inundated with emotional messaging and peak generosit…
CTV/OTT, Innovative Media Buying Strategy
Honey Stinger: The Fuel Teams Trust
Trusted by more than 2,000 professional and collegiate teams, Honey Stinger has built the credibili…
Vertical Video
HOOPS
Debates about transgender athletes in sport often unfold online as polarised arguments driven by he…
Vertical Video
Hot Goss
Hot Goss is an original E! News social-first, vertical video series that transforms celebrity headl…
Brand Voice, Food & Beverage
finalist
How Casey’s Connected With Gen-Z Through Absurdism & Content Chaos
Casey’s, the beloved Midwest convenience store chain, approached Acadia with a major perception gap…
Instructional Video
finalist
How Do You Print on a Sticky Note?
Our goal was to demonstrate the power of creator-led storytelling by making brand content that feel…
Instagram Presence
finalist
How Gushers Broke Instagram’s Algorithm
For years, Instagram has been a core part of Gushers’ winning social playbook. The problem was that…
TikTok Partnership
finalist
How I Crunch it Campaign
Creators were not added to the idea. They were the idea. Bugles had recently begun local product…
User-Generated Content
finalist
How I Crunch it Campaign
We set out to turn a locally made snack into locally made content. The objective of the campaign…
Entertainment, On a Shoestring, User-Generated Content
finalist
How Live Nation Fans Became Artist Champions Through the Pulse Advocacy Program
Live Nation Pulse isn’t just another pay-to-play influencer program: it’s a cultural shift in how l…
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