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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Twitter Presence
Syfy, Sharknado 3: Oh Hell No!
While the television movie events for the phenomenon Sharknado happen only once a year, Syfy and GL…
Twitter
finalist
Syfy, Sharknado 3: Oh Hell No!
The goal of the campaign for Sharknado 3: Oh Hell No! was to ensure that the American audience had …
Multi-Platform Campaign
Syfy, The Expanse Season 1
GLOW and Syfy's objective for The Expanse, a ten-episode drama set several hundred years in the fut…
Photography and Graphics
finalist
Syfy, Z Nation Season 2
Z Nation is a post-apocalyptic Zombie show with a humorous spin. For its second season, Syfy aimed …
Tumblr of the Year
Syfy's Defiance
Visual storytelling is one of the most compelling elements of Tumblr culture. Understanding this, S…
Branded Content
SYFY25: Origin Stories
2017 marked an important milestone in the continued evolution of SYFY. We repositioned ourselves as…
Art Direction, Auto, Event & Experiential
finalist
silver honor
Sylvania EyeCARe
Unfortunately, most people don’t think about automotive lighting until a bulb burns out. Unlike oil…
Global Campaign, Facebook Presence, Facebook, Facebook Video, Storytelling, Video
winner
gold honor
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tou…
Mobile App in a Campaign
Sync: Social TV Advertising with Shazam
never.no’s ‘Sync’ is a unique toolkit for syncing ad content and creating robust two-way engagement…
Documentary
SYRIA -AL ASSAD DOWNFALL
A special episode of the program "The Rest of the Story," revealing the secrets behind the fall of …
Podcast Mini Series
finalist
Syria's Lost Generation
March 2021 marked the tenth anniversary of the Syrian War; presenting a small window of opportunity…
Food & Beverage, Launch Campaign
finalist
Szechuan Sauce Drop
Increase app downloads and in-app McNugget sales with a social-led, limited-time program. 
Humor
T-Mobile - We Can Hear You Having Sex!
DailyMail and T Mobile worked together to create a Native media campaign with articles covering lif…
360 Video
T-Mobile Holiday Campaign 2016
As T-Mobile geared up for the 2016 holiday season, they needed an innovative social media campai…
Telecom
T-Mobile JUMP! Program
In Q3 2013, T-Mobile launched JUMP!, shaking up the wireless industry by allowing people to upgrade…
Snapchat Story
finalist
T-Mobile Tuesdays #GetThanked
When T-Mobile wanted to give back to their customers in a big way, they launched the T-Mobile Tuesd…
Consumer Brand
T-Mobile: Music Freedom
T-Mobile's Music Freedom app in combination with their unlimited data plan allows consumers to str…
Consumer Brand
finalist
T-Mobile: The Break-Up Letter
T-Mobile fans and potential customers wanted to sign up with the carrier but felt trapped by the fe…
YouTube Partnership, Technology
finalist
T-Mobile: The GOAT in 5G
There's few things people love more than an iconic duo. Bonnie & Clyde. Sonny & Cher. Cheech & Chon…
Creative use of Technology
T-Mobile's Underwater Unboxing
Another 'unboxing' video ... big deal, right? A quick search for 'unboxing the Galaxy S7' and you'l…
Artificial Intelligence, Technology
T-Mobile’s AI Assistant
T-Mobile generates billions of interactions each year, from plan upgrades and billing questions to …
Integrated Campaign
T-Mobile’s Win on the Road 5G Road Trip
The World Series™ is by far one of the biggest events of the year for T-Mobile, as they are the off…
Non-Profit, Regional Campaign, Social Good Campaign
winner
gold honor
silver honor
T-SEARCH®
Every day, 200 children go missing in Brazil. A severe public safety crisis, too disturbing for pol…
Business to Business, Financial Services
finalist
T. Rowe Price: A Digital Transformation Powering Trust, Growth and Efficiency
T. Rowe Price has spent over 85 years earning investor trust and stewards $1.79 trillion in assets …
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