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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 6696 entries

Multicultural Community Engagement
finalist
Pepsi Trademark, Unmute Your Voice
Latinos make up the nation's largest share of nonwhite voters. A record 32 million Latinos make up …
Integration with Live Television
finalist
Pepsi x 2019 MTV VMA – Video Vanguard Award Takeover
With loyal and occasional cola drinkers shifting towards healthier beverages, the carbonated soft d…
Vertical Video
finalist
gold honor
Pepsi x Camila Cabello | UCL Final Opening Ceremony 2022
Our objective was to create cultural awareness, hype and excitement ahead of Camila Cabello's openi…
Facebook Campaign, Consumer Brand, Fortune 500 Brand
winner
Pepsi: Live For Now
2012 was the year for Pepsi to Live For Now and Deep Focus wanted to get the word out. Along wi…
Twitter Brand Presence
finalist
Pepsi: Live for Now
2012 was the year for Pepsi to Live For Now and we wanted to get the word out. We weren’t going to …
Contest or Promotion, Integrated Campaign, Multicultural Community Engagement
winner
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
Demonstrate PepsiCo's values around women and diversity in the workplace and the importance of STEM…
Television
finalist
Percy Jackson and the Olympians Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Innovative Media Buying Strategy, Integration with Traditional Media
winner
Percy Jackson and the Olympians Digital Out of Home Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Integrated Campaign
finalist
Percy Jackson and the Olympians Integrated Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Paid & Amplification
finalist
silver honor
audience honor
Percy Jackson and the Olympians Main Quest Story Selector
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Multi-Platform Presence, Television
finalist
audience honor
Percy Jackson and the Olympians Social Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Call to Action
finalist
Perelel Universe
The National Institutes of Health (NIH) allocates just 10.8 percent of its annual budget to women’s…
Beauty, Online Event/Activation
finalist
PERFECT MARC JACOBS Virtual Global Launch Event
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-lov…
Art & Culture Podcast
winner
Perfectly Queer Vodcast
Perfectly Queer®, the vodcast for LGBTQ+ youth by the It Gets Better Project, takes viewers on a jo…
Art & Culture Podcast
finalist
Perfectly Queer Vodcast: Season Two
It Gets Better has a mission to uplift, empower, and connect LGBTQ+ youth around the globe. To that…
Large Media Buying Strategy, Real Time Media Buy
finalist
Performance Marketing In Action With Weleda
Weleda is a leading European Natural Beauty brand that is virtually unknown in the US. While the Na…
Foursquare Campaign
finalist
Perry Ellis Heritage Badge Promotion
When fashion house Perry Ellis decided to put the pocket squares in foursquare, they let fans do th…
Consumer Brand
finalist
Persil Wonder Wash's "Fast Wash and Rave" Laundrette
Laundry isn't necessarily the most exciting topic in the world... So, how do you bring a new laundr…
Facebook Live, Live Streaming Video
finalist
silver honor
Personal Personnel: Live Q&As with the Royal Navy
The Royal Navy Recruitment Facebook page was set up in October 2009 as a dedicated channel for high…
Branded Series, Medium-Length Video
finalist
Personal Records
Our objective for this series was to drive authenticity for the Under Armour brand among runners. F…
Real Time Response
finalist
Pet Naturals Viral Tiktok Response
Pets have long suffered anxiety, but since 2020 there has been a significant increase in separation…
Filter/Lens
finalist
Pet Sematary - Zombie-fy Your Pet AR Filter
Ahead of the October release of the original film Pet Sematary: Bloodlines, Paramount+ took to soci…
Generative AI
finalist
Peter Dixon for Congress - "Spark"
Peter Dixon, a first-time candidate in California’s 16th district, faced the challenge of introduci…
Entertainment Apps
winner
PetMOJI
Our goal when creating the PetMOJI native mobile application was to connect people to the film "The…
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