ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best Real Time Media Buy

This award honors campaigns with the most impressive real-time media buying strategies across platforms including social, mobile and video.

See previous winners and honorees here.

Finalists

finalist
FLONASE: Real-Time Pollen Counts. Real-Time Allergy Relief.
With Flonase facing private-label competition, it has struggled to maintain its premium brand, premium price status. Antihistamine pills remain the preferred choice for many allergy sufferers. The category is mired in competitive claims and counter claims. So, entering the 2018 spring allergy season, it was clear that differentiating on product f…
finalist
Performance Marketing In Action With Weleda
Weleda is a leading European Natural Beauty brand that is virtually unknown in the US. While the Natural Beauty Category was growing double digits, Weleda sales were in decline (-6% per year) as they were losing share to bigger competitors' investment spending to capture leadership positions in the expanding category.Weleda was completely outgunne…
finalist
audience
The Kentucky Way with Woodford Reserve
Nearly 85% of consumers reach for their phones during TV commercial breaks, leaving TV advertisers jockeying with each other and additional devices for attention. Woodford Reserve, a premium small-batch Kentucky straight bourbon whiskey and official sponsor of the Kentucky Derby, wanted to harness the attention of these second-screen viewing consu…
finalist
Vera Bradley Influencer Marketing Campaign
The Vera Bradley brand is well known for its versatile designs, vibrant fabrics, and quality construction. It's a brand that has not only stood the test of time but continues to engage audiences with products and patterns made for the modern woman.To continue to maintain its relevance, the brand was challenged to reach new audiences across social …
finalist
VetriScience Composure Weather-Triggered Ads
The campaign objectives were to build awareness and increase sales of VetriScience®'s Composure behavior supplement for cats and dogs, specifically related to the use of a behavior support supplement to help ease anxiety caused by storms.Pet anxiety is a common issue, but it is most often self-diagnosed, as pet parents don't think to or don't want…

Nominees