11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Real Time Media Buy

This award honors campaigns with the most impressive real-time media buying strategies across platforms including social, mobile and video.

See previous winners and honorees here.

Finalists

finalist
FLONASE: Real-Time Pollen Counts. Real-Time Allergy Relief.
With Flonase facing private-label competition, it has struggled to maintain its premium brand, premium price status. Antihistamine pills remain the preferred choice for many allergy sufferers. The category is mired in competitive claims and counter claims. So, entering the 2018 spring allergy season, it was clear that differentiating on product...
finalist
Performance Marketing In Action With Weleda
Weleda is a leading European Natural Beauty brand that is virtually unknown in the US. While the Natural Beauty Category was growing double digits, Weleda sales were in decline (-6% per year) as they were losing share to bigger competitors' investment spending to capture leadership positions in the expanding category.Weleda was completely outgun...
finalist
audience
The Kentucky Way with Woodford Reserve
Nearly 85% of consumers reach for their phones during TV commercial breaks, leaving TV advertisers jockeying with each other and additional devices for attention. Woodford Reserve, a premium small-batch Kentucky straight bourbon whiskey and official sponsor of the Kentucky Derby, wanted to harness the attention of these second-screen viewing con...
finalist
Vera Bradley Influencer Marketing Campaign
The Vera Bradley brand is well known for its versatile designs, vibrant fabrics, and quality construction. It's a brand that has not only stood the test of time but continues to engage audiences with products and patterns made for the modern woman.To continue to maintain its relevance, the brand was challenged to reach new audiences across socia...
finalist
VetriScience Composure Weather-Triggered Ads
The campaign objectives were to build awareness and increase sales of VetriScience®'s Composure behavior supplement for cats and dogs, specifically related to the use of a behavior support supplement to help ease anxiety caused by storms.Pet anxiety is a common issue, but it is most often self-diagnosed, as pet parents don't think to or don't wa...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.