THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 11th Annual Shorty Awards Best Real Time Media Buy

This award honors campaigns with the most impressive real-time media buying strategies across platforms including social, mobile and video.

See previous winners and honorees here.

Winner

Real Time Media Buy
winner
We're Ready
In September 2017, Hurricanes Irma and María hit Puerto Rico in quick succession, leaving the islan…

Finalists

Real Time Media Buy
finalist
FLONASE: Real-Time Pollen Counts. Real-Time Allergy Relief.
With Flonase facing private-label competition, it has struggled to maintain its premium brand, pre…
Real Time Media Buy
finalist
Performance Marketing In Action With Weleda
Weleda is a leading European Natural Beauty brand that is virtually unknown in the US. While the Na…
Real Time Media Buy
finalist
audience honor
The Kentucky Way with Woodford Reserve
Nearly 85% of consumers reach for their phones during TV commercial breaks, leaving TV advertisers …
Real Time Media Buy
finalist
Vera Bradley Influencer Marketing Campaign
The Vera Bradley brand is well known for its versatile designs, vibrant fabrics, and quality constr…
Real Time Media Buy
finalist
VetriScience Composure Weather-Triggered Ads
The campaign objectives were to build awareness and increase sales of VetriScience®'s Composure beh…

Nominees

Real Time Media Buy
finalist
FLONASE: Real-Time Pollen Counts. Real-Time Allergy Relief.
With Flonase facing private-label competition, it has struggled to maintain its premium brand, pre…
Real Time Media Buy
finalist
Performance Marketing In Action With Weleda
Weleda is a leading European Natural Beauty brand that is virtually unknown in the US. While the Na…
Real Time Media Buy
finalist
audience honor
The Kentucky Way with Woodford Reserve
Nearly 85% of consumers reach for their phones during TV commercial breaks, leaving TV advertisers …
Real Time Media Buy
finalist
Vera Bradley Influencer Marketing Campaign
The Vera Bradley brand is well known for its versatile designs, vibrant fabrics, and quality constr…
Real Time Media Buy
finalist
VetriScience Composure Weather-Triggered Ads
The campaign objectives were to build awareness and increase sales of VetriScience®'s Composure beh…
Real Time Media Buy
winner
We're Ready
In September 2017, Hurricanes Irma and María hit Puerto Rico in quick succession, leaving the islan…