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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 23 entries

Call to Action, Earned Media, Real Time Response, User-Generated Content
winner
gold honor
bronze honor
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…
Branded Content, Call to Action, Filter/Lens, Food & Beverage, Gamification, Humor, Integrated Campaign, Multi-Platform Campaign, Multi-Platform Partnership, Real Time Response
finalist
gold honor
silver honor
bronze honor
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Food & Beverage, Insights & Trends, Instagram Partnership, Multi-Platform Partnership, TikTok Partnership
winner
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
Multi-Platform Campaign
finalist
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Contest or Promotion
winner
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Food & Beverage
finalist
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Multi-Platform Partnership
finalist
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Call to Action
winner
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Brand Awareness Campaign, Comedy Video, Contest or Promotion, Food & Beverage, Humor, TikTok Partnership, User-Generated Content
winner
gold honor
silver honor
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
Local Campaign
finalist
KD 2-4
The May 2-4 long weekend is one of Canada’s best party weekends when people get together to kick ba…
Food & Beverage, Local Campaign, Micro-Influencer Strategy, User-Generated Content
winner
bronze honor
Macsterpiece
In a world where traditional art forms dominate the elite art scene; we saw a unique opportunity to…
Other Platform
winner
mio Streaming Energy
Our objective was to tell gamers that mio will keep them hydrated and energized for long gaming ses…
On a Shoestring
winner
mio Streaming Energy
Our objective was to tell gamers that mio will keep them hydrated and energized for long gaming ses…
Other Platform Presence
winner
mio Streaming Energy
Our objective was to tell gamers that mio will keep them hydrated and energized for long gaming ses…
Branded Content
finalist
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Food & Beverage
winner
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Brand Partnership
finalist
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Comedy Video
winner
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Multi-Platform Partnership
finalist
gold honor
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Creative Use of Technology, Earned Media, Insights & Trends
winner
gold honor
Run on Heinz
Insight Through social listening, we discovered a new and unexpectedly niche use of Heinz – long…
Call to Action, Earned Media, Event & Experiential, Humor, Integrated Campaign, Micro-Influencer Strategy, Other Platform Partnership
winner
silver honor
bronze honor
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…
Earned Media, Food & Beverage
finalist
Souplings
​​The Souplings campaign was designed to generate significant buzz and engagement across earned and…
Earned Media, Food & Beverage, Integrated Campaign, Multicultural Community Engagement
winner
Welcome Home Jars
Canada has seen an unprecedented immigration wave. Over 1.5 million newcomers have moved to Canada …