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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
YouTube Partnership
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Business to Business
Consumer Brand
Education
Entertainment
Fashion & Beauty
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Overall Presence
Meta Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Immersive
Instagram
Interactive Content
Other Platform
TikTok
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Auto
,
Entertainment
,
Branded Content
,
Short Form Video
winner
audience honor
Spider-Man, Driver's Test
Audi and Marvel have built incredible brand equity during their ten-year relationship. In Audi's la…
Generative AI
finalist
bronze honor
audience honor
Spider-Man: Across The Spider-Verse - AI Spidersonas
Following the unprecedented success of Spider-Man: Into the Spider-Verse in 2018, fans began crafti…
Global Campaign
winner
audience honor
Spider-Man: Across The Spider-Verse - Digital & Social Media Campaign
When you have a film as anticipated, acclaimed, and globally adored as Academy Award winner Spider-…
Community Management
finalist
Spider-Man: Across The Spider-Verse - Global Spider-Society SMS Program
With a story as beloved as Miles Morales and the Spider-Verse, it was important to give fans the op…
YouTube Partnership
SPIDER-MAN: ACROSS THE SPIDER-VERSE Trailer YouTube Afterparty
Miles Morales and his debut in Spider-Man: Into the Spider-Verse rocked the world with its heartfel…
Entertainment Apps
winner
SPIDER-MAN: FAR FROM HOME App
Are your Spidey senses tingling? No it’s just an alert from the SPIDER-MAN: FAR FROM HOME App -- th…
Instagram Stories
finalist
SPIDER-MAN: FAR FROM HOME Teaser Trailer
Our friendly neighborhood Spider-Man is going on a European vacation and wants to take you along fo…
User-Generated Content
finalist
Spider-Man: Hang Like Spidey
To create a unique experiential Social Shareable moment at New York Comic Con for fans, influencers…
Augmented Reality
,
Snapchat Partnership
finalist
audience honor
Spider-Man: No Way Home App
To promote the next installment in the film series Spider-Man and to provide fans with an exclusive…
Meme & GIFs
,
Single Post or Activation
winner
gold honor
SPIDER-MAN: NO WAY HOME Pointing Meme
Spider-Man: No Way Home was one of the most anticipated films of all time. It was also the most top…
Entertainment
Spider-Man: No Way Home x Wild N' Out - "Hot Fire Cypha"
Being tasked to market one of the biggest franchise films of all time while partnering with an equa…
Art Direction
finalist
Spiderman Homecoming Social Media Content
VIEW CASE STUDYThis isn't just another Spider-Man movie — this is THE Spider-Man movie. Ignition se…
Auto
,
Medium-Length Video
winner
Spiderman: No Way Home Film Integration
Hyundai planned to launch its first all-electric IONIQ 5 in late 2021. While already having the wid…
Visual Effects
Spiderman: No Way Home Film Integration
For our Hyundai x Spider-Man film integration partnership, we set out to create a piece of content …
YouTube Partnership
finalist
Spiderman: No Way Home Film Integration
Hyundai planned to launch its first all-electric IONIQ 5 in late 2021. While already having the wid…
Travel & Tourism
Spike and Carnival Present: Lip Sync Battle
Carnival Cruise Line, a new marketing partner to Viacom, wanted to kick off their 2017 cruise seaso…
Storytelling
Spike Presents Off Day: Rashad Jennings
Spike's series "Off Day" gives viewers a rare glimpse into the interesting and ambitious lives cele…
Long Form Video
Spike Presents State of the Art: Tim Goodman
Inspired by the artists featured on Spike's series Ink Master, many of whom began as illustrators, …
Fitness, Health, & Wellness
finalist
bronze honor
Spike Sessions
Objective To introduce Lingo— Abbott’s continuous glucose monitor— as a groundbreaking health te…
Travel
Spirit Airlines Autopilot
Air travel is one of the most complained about topics on social media. People complain about delays…
On a Shoestring
Spirit Airlines: Taking Influencers to the Sky
Flying can feel tedious. Finding flights, packing, making your way through TSA… the list goes on. B…
Earned Media
,
Meme & GIFs
finalist
silver honor
Spirit Hallowmeme
In October 2022, Spirit’s costume meme started popping up across social media feeds, first graduall…
Wine, Beer & Spirits
finalist
Spitfire Ale
Shepherd Neame is the UK's oldest brewer and Spitfire Ale is its flagship beer brand, created to co…
Food & Beverage
,
TikTok Partnership
,
Paid & Amplification
,
TikTok
,
Vertical Video
finalist
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…
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