THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
By Campaign
Awareness Campaign
NEW!
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Diverse-Owned Businesses Campaign
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NEW!
Multi-Platform Campaign
On a Shoestring Campaign
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NEW!
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NEW!
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NEW!
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By Platform
Facebook
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X (formerly Twitter)
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Original Content
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NEW!
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NEW!
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Special Project
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NEW!
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NEW!
Paid Media
PSA
Real Time Response
Single Post
Sound & Music
NEW!
Storytelling
User Generated Content
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Additional Filters
Hashtag
finalist
#100happydays challenge
100happydays is a global social movement of people who believe that happiness is a matter of person…
Social Good Campaign
#1More4Lauren
Lauren Hill was a standout at Lawrenceburg (Ind.) High School, who had originally committed to play…
Humor
,
Meme
finalist
#30RockEmojiQuotes
Just when you thought the Internet ran out of 30 Rock appreciation posts… @NBC30Rock to the rescue!…
B2B
,
Twitter Campaign
finalist
silver honor
#72hrsofyes
Our primary competitor, EMC, was the category leader by far. But not because they had a better pro…
Hashtag
#AaronsBack
Aaron Livesy was Emmerdale's misunderstood bad boy with a big heart. Saving his best friend Adam, c…
Hashtag
#AprendizCelebridades (The Celebrity Apprentice Brazil), 1st edition
The first edition of The Celebrity Apprentice (Aprendiz Celebridades) in Brazil outstands itself fo…
Ambassador & Celebrity Campaign
#ArgosLive with Katy B – the world’s first Hangout in a YouTube masthead
#ArgosLive with British singer Katy B celebrated the launch of the new Argos brand campaign, 'Get S…
Hashtag
#AskManUtd
Objective: As a new sponsor of the Premier League team, Manchester United, we needed to insert ours…
Hashtag
#ASmartCookie for ORGANIX Jerky Chip Cookies
Objective:Generated interest in Castor & Pollux' new ORGANIX Jerky Chip Cookies with pet parents, p…
Fashion, Beauty & Luxury
#BeautyIs Redefined through Instagram Direct
Instilling Body ConfidenceIn 2014, Dove brought focus to the "Selfie," with its short film of the s…
Consumer Electronics
,
Multi-Platform Campaign
#BendTheRules
For HP's 2014 holiday campaign, 180LA brought together the biggest social stars from Vine, Instagra…
B2B
#BetterTogether - Yext's Pages Campaign
Yext, the world's leading digital presence management company, wanted to help their customers …
Meme
finalist
gold honor
#BreakingBad on @tvrecord
Promotional campaign aiming to amplify the results of the acclaimed Breaking Bad, aired by Rede Rec…
Hashtag
#CarlsbergTalk with LFC
#CarlsbergTalk is a monthly event produced by Carlsberg, the longest serving commercial Partner in …
Fashion, Beauty & Luxury
,
IRL Activation
finalist
#CHANGESOMETHING with the Double Exposure Palette
Yes, our new Double Exposure Palette -- 14 wet/dry shadows that change when activated with water --…
Integration with Live Television
,
Social Media Tool
#CheckYoSelfie
To actively engage with audiences in the third season of its hit series, "Love & Hip Hop Atlanta," …
Social Good Campaign
#ClimateHope
We designed the #ClimateHope campaign with the goal of transforming the dominant cultural conversat…
News
#CNNElection: 2014 Midterm Election Social Coverage
With sharable graphics calling the races in real-time, video clips, Vines, cartoons, maps, chats, s…
Hashtag
,
Multi-Platform Campaign
,
Television
finalist
#DontKillSeanBean - Legends on TNT
When launching their new summer drama LEGENDS, TNT recognized that Sean Bean's involvement would be…
Twitter Campaign
finalist
#EverySimpsonsEver Marathon Live Tweet
How do you turn a 12-day Simpsons marathon into a social media phenomenon? You live tweet it, of co…
Ambassador & Celebrity Campaign
#FallForUs
#FallForUs, Aritzia’s first fully integrated marketing campaign, is an innovative, Instagram-first …
Social Good Campaign
#FergusonNext
#FergusonNext combines the Guardian's global platform with the on-the-ground expertise of local ne…
Ambassador & Celebrity Campaign
#flyinghigh with Yuna
Malaysia Airlines (MAS) faced two unprecedented crises within a span of less than 6 month - MH370 t…
Education
#Fordham4Me
Fordham University had a unique challenge: influence the yield of its 2014 incoming class while und…
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