With sharable graphics calling the races in real-time, video clips, Vines, cartoons, maps, chats, streaming webcasts and interactive content, CNN had a giant, unparalleled footprint on social media during the 2014 Midterm Election.
While the majority of TV networks simply announced race results in text-based tweets, CNN's Twitter, Facebook and Instagram accounts became a destination for real-time race results displayed using custom-built graphics designed specifically for social media. The social graphics were used for all key Senate, House, Governor races, as well as ballot initiatives.
#CNNElection trended nationwide throughout the night on Twitter, at times ranking higher than the general #Election2014 hashtag, demonstrating the social reach and domination of the conversation during the important evening.
With sharable graphics calling the races in real-time, video clips, Vines, cartoons, maps, chats, streaming webcasts and interactive content, CNN had a giant, unparalleled footprint on social media during the 2014 Midterm Election.
While the majority of TV networks simply announced race results in text-based tweets, CNN's Twitter, Facebook and Instagram accounts became a destination for real-time race results displayed using custom-built graphics designed specifically for social media. The social graphics were used for all key Senate, House, Governor races, as well as ballot initiatives.
Beyond graphics, CNN also shared hand-drawn cartoons from CNN anchor and chief Washington correspondent Jake Tapper, breaking news clips using Snappy TV, and images/videos of CNN's takeover of the Empire State Building.
In the week leading up to election day, CNN set up a whole line up of social chats with CNN's political experts and commentators including host Jake Tapper, correspondent Tom Foreman, political commentators SE Cupp and Paul Begala, and CNN's Digital Politics reporters). Jake Tapper's hashtag #AskJake trended nationwide during the chat.
CNN.com's social stream, which captured the best of social media during Election Night, drew in 834,000 views, averaging 7.1 minutes per view.
#CNNElection trended nationwide throughout the night on Twitter, at times ranking higher than the general #Election2014 hashtag. On November 4-5, the #CNNElection hashtag had an estimated 2 billion impressions from nearly 50,000 hashtag mentions (Source: Sysomos). On the CNN Facebook page, we reached 22 million unique users, with 10% (2.2 million) engaging with the posts.