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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Multi-Platform Partnership
Uber ‘Comfort Electric’
The objective of Uber's Comfort Electric campaign was to revolutionize the perception of sustainabl…
Multi-Platform Campaign
finalist
Uber Advertising x Alexa+: 12 Days of Sleigh
How do you launch advanced AI during the most crowded marketing moment of the year and still get pe…
Integrated Campaign
finalist
Uber Delivers the Holiday Spirit with Diageo
Diageo set out to win the most competitive and emotionally charged moment of the year: the holiday …
Contest or Promotion, Long Form Video
winner
Uber Eats presents "DON'T RUN OUT"
Uber Eats grabbed headlines with their Uber Eats Convenience offering with a candy-led campaign tha…
Physical & Digital, Creative use of Technology, Technology
finalist
gold honor
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…
Interactive Content
Uber x Netflix Squid Game 2
Uber puts riders in the game before it begins. Uber and Netflix partnered with Subtropic to launch…
Twitter Presence, Real Time Response
Uber: Retweeting FTW
Did your ride have a funny aroma that you hated? Tweet.  Did your driver sing a song that you love…
Financial Services, Integrated Campaign, Multi-Platform Campaign
UCCU's Elevated Checking
Amid economic uncertainty and heightened competition for primary checking relationships, UCCU recog…
Micro-Influencer Strategy
finalist
UCLA Health #Team LA TikTok Campaign
2020 UCLA Health #Team LA TikTok Campaign objective and goals: As one of the Top 4 health …
Weibo
winner
audience honor
UCLA Health: Giving U Health Weibo Campaign #UGiveaway#
UCLA Health is synonymous with top-notch healthcare services and pioneering advances in various fie…
Animation
UCLA: Research Powers Miracles
UCLA set out to tell a research story that felt human, not institutional. The objective was to crea…
Launch Campaign
UFC on Paramount+ - UFC 324
Ahead of the UFC 324 event, Paramount+’s entertainment catalog was integrated into UFC social conte…
Brand Awareness Campaign
UFC x Prince St. Pizza Marketing Campaign
Prince St. Pizza partnered with UFC to create a culturally disruptive collaboration that would auth…
Financial Services, WhatsApp
winner
audience honor
Uk'shona Kwelanga - the first WhatsApp Drama Series
Grow awareness of Sanlam as a provider of funeral insurance.
Twitter
Ultimate Fan Bracket – College Basketball Edition
With “March Madness” – the 2020 NCAA Men’s Basketball Tournament – canceled due to the COVID-19 pan…
Twitter
Ultimate Fan Bracket – NFL Edition
In August 2020, FOX Sports’ digital and social team launched the second annual Ultimate Fan Bracket…
Twitter
finalist
Ultimate Fan Bracket, NFL Edition (3rd Annual)
In August 2021, FOX Sports’ digital and social team launched the third annual Ultimate Fan Bracket:…
Facebook, Virtual Reality
finalist
silver honor
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive co…
Branded Series
finalist
Ultimate Mountain Athlete
The Tacoma had become outdated, the competition tougher, and Toyota needed to nail the relaunch—and…
Interactive Content
Ultimate Road Trips
Shell introduced V-Power NiTRO+ in 2023, a groundbreaking formulation of their premium fuel designe…
Gaming
finalist
Ultimate Road Trips
Shell introduced SVPN+ in 2023, a groundbreaking formulation of their premium fuel designed to deli…
Gamification
finalist
bronze honor
Ultimate Road Trips
Shell introduced V-Power NiTRO+ in 2023, a groundbreaking formulation of their premium fuel designe…
Integrated Campaign
Ultimate Speak
"Ultimate Speak" was an integrated campaign designed to launch the stylish new Ultimate Ears identi…
Organic Promotion
Ultimate Valentines: Loverwatch
In a space as crowded as gaming on social media, our objective is to cut through the noise. For thi…
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