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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
YouTube Partnership
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Business to Business
Consumer Brand
Education
Entertainment
Fashion & Beauty
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Overall Presence
Meta Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Immersive
Instagram
Interactive Content
Other Platform
TikTok
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Shorty Awards Entries
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Integration with Live Television
finalist
Counting Sheep: How Headspace’s Multi-Channel Campaign Improved Audiences’ Sleeping Patterns
A good night’s sleep is a requirement for a healthy lifestyle and yet it seems to elude so many Ame…
Twitter Hashtag
winner
CountonKobe
January 22nd, 2013 marked the 7th anniversary of Kobe Bryant’s legendary 81pt game. To celebrate th…
YouTube Partnership
finalist
bronze honor
audience honor
Country’s New Crop - Celebrating Thomas Rhett’s 20 Number Ones (Presented by Fritos on YouTube Music
In less than a decade, Thomas Rhett delivered countless hits to music fans everywhere. Twenty #1s t…
Brand Partnership
finalist
audience honor
Courtyard by Marriott Ultimate NFL Fan Rooms 2023
In 2023, and during its 13th year as the NFL’s Official Hotel Partner, Courtyard by Marriott gave p…
Social Media for News
finalist
Coverage of the Oslo bombing and shootings on Utøya
As the July 22 attacks in Norway developed from an explosion in Oslo to shootings at a youth camp, …
Integration with Traditional Media
,
Multi-Platform Campaign
finalist
silver honor
Covering Greatness
As we continue to understand the power of millennial audiences our brand recognized a need to incre…
Health & Medical
finalist
Covid-19 Coverage from STAT
STAT set out from the beginning, even before the pandemic became a pandemic, to be on top of this s…
Website/App
finalist
silver honor
Cox Automotive Europe
The automotive industry is experiencing electrifying change. And in any era of transformation, it's…
Food & Beverage
,
Medium-Length Video
winner
Cracker Jill
The 125-year-old Cracker Jack brand is one of America’s most iconic snacks in American baseball. Ev…
Gamification
,
Launch Campaign
winner
Cracking the date of Google I/O 2025
Event announcements are typically one-way broadcasts, forgettable moments lost in the noise of endl…
Facebook Campaign
finalist
Craft The Next Blue Moon 2012
In 2011, we realized we had something incredible to leverage: a lunar blue moon on August 31, 2012 …
Comedy Video
,
Integrated Campaign
finalist
Crank Yankers - Jimmy Kimmel Prank Calls KFC
KFC RFP’d Comedy Central with one main objective: to integrate the KFC brand into the Comedy Centra…
Brand Awareness Campaign
,
Comedy Video
,
Contest or Promotion
,
Food & Beverage
,
Humor
,
TikTok Partnership
,
User-Generated Content
winner
gold honor
silver honor
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
Social Good Campaign
finalist
gold honor
audience honor
Crayola Colors of the World
Crayola believes every child should be able to creatively and accurately color themselves into the …
Branded Content
finalist
Crayola Create x TheSoul Group: Inspiring Everyday Creativity for the Next Generation
Crayola and TheSoul Group join forces to inspire creativity in children and families through “Crayo…
YouTube Presence
finalist
Crayola Create: Sparking Creative Moments with TheSoul Publishing
Launched in June 2024, Crayola Create was designed to seamlessly blend storytelling with Crayola's …
Education
finalist
bronze honor
Crayola Creativity Week
The campaign's objective was to support children’s creativity and increase creative teaching and le…
Education
finalist
audience honor
Crayola's Creativity Week Unites Classrooms Around the World
Turning Today's Interests into Tomorrow's Careers" was the theme of the highly successful Crayola C…
Contest or Promotion
,
Integrated Campaign
,
Multi-Platform Campaign
,
Hashtag
finalist
Create No Matter What
When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. …
Instagram Story
finalist
Create Your Own WWE Superstar
Every WWE fan secretly wants to become larger-than-life someday. They root for their favorite compe…
Email
finalist
Creating a personalised onboarding experience for new HSBC UK current account customers
HSBC UK recently revisited their onboarding customer journey to create a best-in-class programme to…
Pinterest
finalist
Creating a seamless user experience from social engagement to ecommerce
How to consistently and efficiently connect with unique, qualified consumers in a personalized way …
Multi-Platform Campaign
,
Native Advertising
winner
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile…
Health and Fitness
finalist
silver honor
Creating Membership Growth With Content Marketing
The American Massage Therapy Association (AMTA) is the largest nonprofit, professional association …
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