Winners and Honorees | Shorty Awards

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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entries

Brands & Orgs Influencers Impact

Your search returned 152 entries

TikTok

Sperry Moc Sider

To generate excitement for the Sperry Moc Sider shoe, TikTok posed a great opportunity to reach you…

Food & Beverage, TikTok Partnership, Paid & Amplification, TikTok, Vertical Video

Splash Blast TikTok Campaign & #TheSplashDance Challenge

The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…

Beauty, Humor, TikTok

Stop Acne In Its Tracks

Connect to the cultural conversation As a brand known solely for its efficacy in treating acne,…

TikTok Partnership, TikTok Presence, TikTok, User-Generated Content

In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…

TikTok

Summer of Chipotle on TikTok

The goal was simple: Reach the digital savvy and food delivery obsessed Gen Z target audience to dr…

TikTok

That Close TikTok Challenge

For Gen Z, friendship is everything; it’s celebration, introspection, growth, tension, conflict; ev…

TikTok, Video Series

The Career Ladder

Max Klymenko was already a full-time Creator when he hit upon the Career Ladder idea. In his own…

Food & Beverage, TikTok, Use of Viral Content

The Creamy Coconut Head Takeover

Over the past five years, the brand has built a reputation for releasing new flavors of Dr Pepper, …

TikTok

The D'Amelio Show S3 TikTok Campaign

With The D’Amelio Show Season 3 highlighting a the family that basically invented TikTok, we were c…

TikTok

The Optimist TikTok channel was created to start positive and practical conversations focused on su…

TikTok

The TikTok You Stay In

To capitalize on pent up travel demand and differentiate from competitors, in June 2022, Hilton lau…

TikTok

The salad dressings category has limited vegan options and is primarily served by niche and often e…

TikTok Partnership, TikTok

TikTok Gloss Invasion

To acquire new fans to lovers of gloss by introducing an exciting new gloss formula, Gloss Bomb Cre…

TikTok Partnership, TikTok

Leading up to the 2020 Super Bowl, Chipotle had a challenge: drive in-app sales and digital orderin…

Music & Dance, TikTok

Too Faced Takes TikTok By Storm With Its #MaxPlumpJump Challenge

The larger brand and business objective with our Too Faced #MaxPlumpJump campaign was to drive mass…

TikTok

TOSTITOS Remixer

TOSTITOS, renowned for its mouthwatering tortilla chips and dips that bring people together, sought…

Event & Experiential, Retail & E-Commerce, Social Commerce, TikTok, TikTok Partnership, TikTok Presence

Total Body Care TikTok Live Shopping Event

How do you get people to buy fragrances they can’t smell? When it came to supporting Bath & Body…

TikTok

Trolls World Tour 2020: TikTok Social Media Campaign

As the pandemic began to spread and force movie theaters everywhere to shut down, Universal and Dre…

TikTok

truth® This is Quitting

We are truth®. We’ve been fighting against youth smoking since 2001. But seemingly overnight, a new…

TikTok

TurboTax #W2Step TikTok Hashtag Challenge

The Super Bowl is a key moment in time for Intuit TurboTax, as it takes place during a critical mom…

TikTok

Turning Jake from State Farm into Gen Z's Favorite Good Neighbor on TikTok

Since his reinvention in 2020, Jake from State Farm has stood out on social channels by living the …

Entertainment, Micro-Influencer Strategy, Multi-Platform Campaign, Multi-Platform Partnership, Multi-Platform Presence, TikTok, TikTok Partnership

Twisters Digital Marketing Campaign

Universal Pictures’ goal was to create an absolutely unmissable storm of dynamic social content, sw…

TikTok

Twitch TikTok Channel Launch

Twitch’s core audience of hyperconnected, enthusiastic gamers is constantly on the front line of in…

Financial Services, TikTok

In recent years, the payments category has fragmented. New players offer consumers new ways to pay …

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