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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
YouTube Partnership
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Business to Business
Consumer Brand
Education
Entertainment
Fashion & Beauty
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Overall Presence
Meta Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Immersive
Instagram
Interactive Content
Other Platform
TikTok
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Shorty Awards Entries
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Additional Filters
Non-Profit
finalist
Upkept by Consumer Reports
Your home is one of your biggest financial investments and it doesn't come with instructions. T…
Education
Uplift Education High School Enrollment Campaign
Uplift Education is a charter school that focuses on more than just education. They aim to help stu…
Social Good Campaign
UPlift Someone: Stand UP Against Bullying
With so much negativity in the world, UP's objective is to continually entertain families with upli…
Multi-Platform Partnership
UpNext: Creative Industries (Latin America and the Caribbean)
The UpNext series positioned IFC as key player in the fast-growing global creative economy. Using i…
Clapback
finalist
UPS / Dionne Warwick
The biggest threat to UPS isn’t another shipping provider; it’s invisibility. The average person is…
TikTok Partnership
finalist
bronze honor
UPS / J Balvin X TikTok
UPS wants to build relevance with younger and more diverse small-business owners, which is imperati…
Business to Business
UPS Football Towns Campaign
For its 2015 college football campaign, UPS needed an idea that would speak to the brand's core sma…
Video
UPS Wishes Delivered
For UPS, the holiday season is the busiest time of the year. As shipping volumes reach their peak, …
Brand Identity
finalist
UpUpDownDown
WWE looked to expand the reach of its digital identity with the launch of UpUpDownDown, a YouTube c…
YouTube Presence
finalist
UpUpDownDown
UpUpDownDown is WWE’s premiere video game YouTube Channel. Hosted by WWE Superstar Xavier Woods a.k…
Live Streaming Video
UpUpDownDown Championship Live Stream - Survivor Series
The UpUpDownDown Championship Live Stream featured WWE Superstars engaging in video game warfare to…
Branded Series
UpUpDownDown League of Legends Series
WWE partnered with Riot Games to create a groundbreaking e-Sports multi-platform campaign featuring…
YouTube Presence
UpUpDownDown video game YouTube Channel
WWE looked to expand the reach of its digital presence with the launch of UpUpDownDown, a YouTube c…
YouTube Presence
finalist
UpUpDownDown YouTube Channel
WWE looked to expand the reach of its digital presence with the launch of UpUpDownDown, a YouTube c…
Instagram
,
Fashion, Beauty & Luxury
Urban Decay Cosmetics
Each season Urban Decay creates a variety of social media specific content; custom hashtags, UGC, C…
Snapchat Filter/Lens
finalist
gold honor
audience honor
Urban Decay Vice Lipstick Snapchat Lens
The objective was to create a Snapchat lens to promote the launch of Urban Decay's new Vice Lipstic…
User-Generated Content
,
UX/UI
finalist
gold honor
Urban Decay x JOIN Stories
For Urban Decay’s JOIN Stories activation we aimed to reach a Gen Z audience, to test and learn wha…
Beauty
finalist
Urban Decay x Prince
Born in Southern California in 1996, Urban Decay has been disrupting the industry’s sea of pink-dom…
Comedy Podcast
finalist
gold honor
Urban Legends with the Ghost Brothers
Urban Legends with the Ghost Brothers is hosted by Dalen Spratt, Juwan Mass, and Marcus Harvey, a t…
Video Ad
Urban Outfitters "Happy LOLidays!"
1stAveMachine partnered with Urban Outfitters (UO) on the Happy LOLidays campaign bringing a dynami…
Graphic Art
,
Non-Profit
finalist
bronze honor
Urban Outraged
In a world where humans wear the skin of other living, feeling beings for fashion, PETA’s objective…
Food & Beverage
,
Branded Content
Urban Pie: One Steamy Night with Manon Mathews
Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban…
Consumer Brand
winner
URL to IRL: Differin 'Levels Up' Acne-Care Education for Gamers, Building Confidence & Community
Since its launch, Differin has been at the forefront of acne treatment innovation. However, despite…
Multi-Platform Campaign
finalist
silver honor
Us by Jordan Peele
Universal Pictures sought to drive box office sales for Jordan Peele's groundbreaking film 'Us' by …
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