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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
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Campaign for Games
Xbox Dance Central 2 Challenge Facebook Application
The Xbox Dance Central 2 Challenge Application allows users to track games and share results with t…
Art Direction
Xbox Design Lab
Xbox is always looking for ways to offer a variety of options for every fan. To give players even m…
Gaming
Xbox Elite Cereal: Feed What Makes You Elite
In 2023 Xbox expanded their Elite controller series to include a new SKU at a lower price point tha…
Multi-Platform Campaign
Xbox Elite Controller Campaign
Drive increased purchase intent and positive sentiment around the Xbox Elite controller during the …
Medium-Length Video, Twitter Video
finalist
silver honor
Xbox Game Pass Social Launch Video
Launch brand new social channels for Xbox Game Pass....with a bang. Historically, the Facebook, Twi…
Games, Twitter Presence
finalist
Xbox Game Pass Twitter Presence
Historically, the Facebook, Twitter, and Instagram feeds for Xbox have been the primary source for …
Instagram Presence
Xbox Instagram
Elevate the Xbox Instagram aesthetic to visually represent the premium yet accessible quality of Xb…
TikTok
Xbox Joins TikTok
2020 was a huge year for gaming, and not just because more people were staying at home. It was a ye…
Video, Games
Xbox Jump Ahead Campaign
The Xbox One is the only place to play the greatest games lineup this year, like Halo 5: Guardians,…
Campaign for Games
finalist
Xbox Kinect Sports Season 2 End Zone Dance Off Facebook Application
The Kinect Sports Season 2 End Zone Dance Off Facebook Application allows users to vote on their fa…
Hashtag, Games
Xbox Levels Up with #WhyIGame
A simple question: "Why do you play Xbox?". A simple hashtag: #WhyIGame. A simple strategy: Develop…
Influencer & Celebrity Campaign, Humor, Video, Games
Xbox One Innovation Guy
To drive awareness for Xbox One's newest features and most recent innovations- including backward c…
Consumer Electronics
Xbox One Product Launch
In August 2013, Xbox challenged Ayzenberg to help energize Xbox's social channels, drive up levels …
Games, Technology
Xbox One S
To open this year's Electronic Entertainment Expo (E3), Xbox had a huge announcement. They were rel…
Technology, Long Form Video
Xbox One X - E3 Trailer
With Xbox One X, Microsoft has built "the most powerful console ever made" delivering True 4K Gamin…
Creative use of Technology
Xbox Quantum Break – Mobile with Motion
The 3rd-person shooter space has continued to generate similar games and the category itself has be…
Campaign for Games
Xbox Skyrim Drag and Shout Facebook Application
The Xbox Skyrim Drag and Shout Facebook application allows users to delve deeper into the Elder Scr…
Snapchat
Xbox Snapchat E3 Launch
2016 was the year of Snapchat. The filter-loving chat app had captured the attention of the 13 to 3…
Insights & Trends, Multi-Platform Presence
finalist
Xbox Social Presence
Xbox social has long had a strong connection with fans. From day one, we’ve taken the approach of s…
Tumblr of the Year
Xbox Tumblr
In the five months since the Xbox tumblr was redesigned and launched we have gained 28,218 follower…
Tumblr
Xbox tumblr
If it's happening in gaming, it's happening on Tumblr. And in 2014, we made it happen on the Xbox …
Campaign for Games
Xbox Wireless Headset Facebook Application
Helping to promote the Xbox 360 Wireless Headset with Bluetooth, this Facebook application features…
Online Event/Activation
Xero on Air
Xero On Air was a new type of Xero experience. It was a Netflix-style video series designed to upda…
Long Form Video
Xero X Coffee Supreme
We sort to achieve two objectives with this film. Firstly, to redefine the genre of brand created …
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