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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 18 entries

Video Pre-Roll
winner
audience honor
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, ev…
Entertainment, Video Pre-Roll
finalist
audience honor
2017 MTV Movie & TV Awards: Getting Ready With Me
The MTV Movie & TV Awards (MMTAs) are notorious for their laid back style and house party vibe –…
Video Pre-Roll
winner
audience honor
Aha Moments
With an eye toward PNC’s goal of becoming a national bank, our 2019 campaign focused on a key growt…
Video Pre-Roll
finalist
Digibank - #LIveMoreBankLess – The Watchable Ads
The objective of the campaign was to reach out to the masses via a campaign that is hard-hitting an…
Multi-Platform Campaign, Video Pre-Roll
finalist
gold honor
DreamWorks Animation - Trolls Digital Marketing
Our team at DreamWorks Animation introduced the world of the Trolls to a brand-new audience using a…
Video Pre-Roll
finalist
Glitch
Confidential. 
Food & Beverage, Humor, Video Pre-Roll
winner
Hillshire Farm: Lit’l Smokesperson
Here's the thing. Cocktail links are usually a big hit during the holiday season when people are en…
Auto, Video Pre-Roll, YouTube
winner
Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
We were tasked with developing pre-roll branding for the Honda Certified Program's benefits. Our b…
Video Pre-Roll
finalist
Lumene: Nordic Chic Colour Correcting Cream
Lumene is a multi-award winning skincare brand from Finland. Their philosophy is deeply rooted in t…
Video Pre-Roll
finalist
gold honor
Mucinex: Let's Skip This
Our goal was to cut through the clutter of the cold & flu category, during the height of its season…
Financial Services, Video Pre-Roll
finalist
PNC Bank's Virtual Wallet
We wanted to create interest in PNC’s Virtual Wallet® by awakening consumers to the reality that th…
Video Pre-Roll
winner
audience honor
Prickly
Scotts wanted to show that the faster you treat weeds with Scotts Weed B Gon, the less annoying the…
Video Pre-Roll
finalist
gold honor
Safer ≠ Safe
truth® is a non-profit youth brand combating teen smoking, focused on prevention. While smok…
Video Pre-Roll
finalist
Shameless "Attribution" True View Spots
Shameless is the #1 show on Showtime and the primary goal of Season 8 marketing was to emphasize ne…
Video Pre-Roll
finalist
audience honor
The Great Foodie Debate
7Up is seen in Pakistan as the perfect beverage that compliments all kinds of food. While that case…
Video Pre-Roll
finalist
United Airlines “Team Behind the Team” Olympics Pre-Roll
United has been a sponsor of the United States Olympic Committee for 35 years. But we're more than …
Brand Identity, Entertainment, Multi-Platform Campaign, 360 Video, Emerging Platform, GIFs, Video, Video Pre-Roll
winner
gold honor
silver honor
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the fra…
Video Pre-Roll
finalist
WorkaLOLcats- American Legacy/Truth PSA 
In its quest to put a stop to big tobacco and end smoking, American Legacy's truth® looked to Veloc…