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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Video
UPS Wishes Delivered
For UPS, the holiday season is the busiest time of the year. As shipping volumes reach their peak, …
Brand Identity
finalist
UpUpDownDown
WWE looked to expand the reach of its digital identity with the launch of UpUpDownDown, a YouTube c…
YouTube Presence
finalist
UpUpDownDown
UpUpDownDown is WWE’s premiere video game YouTube Channel. Hosted by WWE Superstar Xavier Woods a.k…
Live Streaming Video
UpUpDownDown Championship Live Stream - Survivor Series
The UpUpDownDown Championship Live Stream featured WWE Superstars engaging in video game warfare to…
Branded Series
UpUpDownDown League of Legends Series
WWE partnered with Riot Games to create a groundbreaking e-Sports multi-platform campaign featuring…
YouTube Presence
UpUpDownDown video game YouTube Channel
WWE looked to expand the reach of its digital presence with the launch of UpUpDownDown, a YouTube c…
YouTube Presence
finalist
UpUpDownDown YouTube Channel
WWE looked to expand the reach of its digital presence with the launch of UpUpDownDown, a YouTube c…
Instagram, Fashion, Beauty & Luxury
Urban Decay Cosmetics
Each season Urban Decay creates a variety of social media specific content; custom hashtags, UGC, C…
Snapchat Filter/Lens
finalist
gold honor
audience honor
Urban Decay Vice Lipstick Snapchat Lens
The objective was to create a Snapchat lens to promote the launch of Urban Decay's new Vice Lipstic…
User-Generated Content, UX/UI
finalist
gold honor
Urban Decay x JOIN Stories
For Urban Decay’s JOIN Stories activation we aimed to reach a Gen Z audience, to test and learn wha…
Beauty
finalist
Urban Decay x Prince
Born in Southern California in 1996, Urban Decay has been disrupting the industry’s sea of pink-dom…
Comedy Podcast
finalist
gold honor
Urban Legends with the Ghost Brothers
Urban Legends with the Ghost Brothers is hosted by Dalen Spratt, Juwan Mass, and Marcus Harvey, a t…
Video Ad
Urban Outfitters "Happy LOLidays!"
1stAveMachine partnered with Urban Outfitters (UO) on the Happy LOLidays campaign bringing a dynami…
Graphic Art, Non-Profit
finalist
bronze honor
Urban Outraged
In a world where humans wear the skin of other living, feeling beings for fashion, PETA’s objective…
Food & Beverage, Branded Content
Urban Pie: One Steamy Night with Manon Mathews
Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban…
Consumer Brand
winner
URL to IRL: Differin 'Levels Up' Acne-Care Education for Gamers, Building Confidence & Community
Since its launch, Differin has been at the forefront of acne treatment innovation. However, despite…
Multi-Platform Campaign
finalist
silver honor
Us by Jordan Peele
Universal Pictures sought to drive box office sales for Jordan Peele's groundbreaking film 'Us' by …
Multi-Platform Campaign
US election Campaign | DNR
Our content strategy for Al Jazeera’s U.S. election coverage focused on three core objectives: …
Instagram
finalist
US Open Instagram
The objective was to use the recent features of Instagram [all individual videos publishing as Reel…
Periscope
finalist
audience honor
US Open Live with Andy Roddick
As a US Open sponsor for over 35 years and counting, Chase aimed to provide tennis fans with the ul…
Vertical Video
finalist
gold honor
US Open Meme-caps
Goal 1: Make tennis more relatable to the average person consuming social media content. Goal 2:…
Sports
finalist
US Open Tennis Championships
The US Open Tennis Championships is the largest attended annual sporting event in the world, record…
Multi-Platform Presence, Sports
US Open Tennis Championships
The US Open social media team set out to deliver a multi-platform content experience to bring the g…
Branded Content
US Open Tennis Championships x Tiffany & Co. Trophy Engraving
The overall objective was to showcase the Tiffany & Co. US Open men's and women's championship trop…
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