The US Open social media team set out to deliver a multi-platform content experience to bring the global tennis event to fans across the world through our social media channels.
The US Open Tennis Championships were brought to life on social media through a strategic, multifaceted approach that leveraged platform-specific content that ensured we delivered fans an immersive and dynamic experience for fans across our channels and the world.
Our team's motto "don't leave any engagements on the table."
We capitalized on every single moment, every day, for 3-straight weeks of entertainment and tennis action to bring this Grand Slam experience to life. Our social media, video and graphic deisgn teams worked tirelessly to ensure we maximized content footprint across all our social media channels, giving users multiple styles of content to engage with. Everything was published, from custom illustrations, statistical graphics, highlight packages, trending videos, to behind-the-scenes content and everything in between; bottom line if users were engaging with it - we were giving them more content to engage with.
Quality quantity > Quantity
The strategy we developed and executed paid off with a 55% growth on total interactions and video views compared to 2022.
During the 3 weeks of the tournament, we hit over 1.65 billion total interactions globally across our social platforms.
We also hit over 960K new followers which proves that we were reaching and engaging with the right audience.
