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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Campaign for Games
winner
Discover Your Legacy - Assassin's Creed: Revelations
To drive preorders for Assassin's Creed: Revelations we appealed to the franchise's rabid fan base …
Tumblr Brand Presence
winner
Doctor Who Tumblr
The Doctor Who Tumblr both drives tune-in for Doctor Who, BBC America's highest rated show ever, an…
Branded YouTube Channel, Social Media In Real Life
winner
Dodge Journey: The Search Engine for the Real World
The Dodge Journey was a vehicle with an identity crisis. Digital Kitchen was approached by Wieden+K…
Facebook Campaign, Best Use of Video
Doug the Puppet
In an effort to broaden the company’s reach to a new and younger audience for the release of the 20…
Facebook Campaign, Best Use of Video
finalist
Doug, the Orange Spokespuppet
Our challenge was to assimilate our target’s internet culture in the hopes of starting a conversati…
Social Media Manager
Dynamic Duo: Lisa & Jacki for iVillage.com
Two is better than one! Since taking the lead on Social Media at iVillage, Lisa Kolodny and Jacki G…
Twitter Brand Presence, Facebook Brand Presence, Customer Service
eHarmony
At eHarmony, social is as much about connecting with our friends & users in a deeper and more meani…
Facebook Brand Presence
Facebook.com/MTV
MTV is currently ranked the #5 brand on Facebook with over 30 million ‘likes,’ and it is the 2nd mo…
Facebook Brand Presence
finalist
Fans First: Coca-Cola on Facebook
Coca-Cola is the largest brand on Facebook with 36 million fans worldwide. The community, which was…
Facebook Campaign
Fido Casting Call
The Fido Casting Call contest was officially launched on October 6, 2011. This search for the next …
Facebook Brand Presence
finalist
Ford Motor Company: Social Gets Serious
Ford Motor Company takes social media seriously. So seriously, in fact, that they have created more…
Twitter Campaign
Game of Thrones - Twitter
HBO identified that Twitter was hotbed of discussion for fans awaiting the TV adaptation of George …
Campaign for Games
finalist
Gears of War 3: Brothers to the End
Brothers to the End www.gearsofwar.com/brotherstotheend Brief For the launch of Gears of War…
Location-Based Marketing
finalist
Go Crowdless Website
Go Crowdless was created to help people avoid the masses in New York City during one of the most he…
Customer Service
Go Daddy
Go Daddy's Social Media Team is committed to taking care of our customers above all else. Our 24/7 …
Customer Service
Got Questions? @RogersHelps has Answers
Social media is about conversations - and we love listening and talking with our customers. Our tea…
Social Commerce
finalist
Grupañol - Unete campaign - uniting the US Hispanic familia to empower our $1 Trillion buying power
Grupañol developed distribution innovation as a strategy to operate and break the digital/physical …
Twitter Campaign
Guy Code
“MTV2’s Guy Code" is the ultimate guide to the laws of manhood with original weekly episodes airing…
Tumblr Brand Presence
Happiness Is -- Coca-Cola on Tumblr
In December 2011, Coca-Cola officially joined the Tumblr community with the launch of Happiness Is.…
Social Media In Real Life
HBO @ Comic-Con
San Diego Comic-Con has become an extremely important place for entertainment brands to be and HBO …
Consumer Product or Service
finalist
HBO Go
With the launch of HBO GO, HBO expanded beyond traditional TV viewing formats to offer consumers mo…
Social Media Manager
HBO: Best Social Media Manager - Sabrina Caluori
Named one of StyleCaster’s Top 25 IT Kids of 2011 for “inspiring us with innovation," Sabrina Caluo…
Social Media for Sports
finalist
HBO: Boxing
HBO has established a dominant presence in the social space for the sport of boxing, leading the wa…
Facebook Campaign
finalist
HBO: Game of Thrones - Facebook
In January 2011, HBO began to harness the power of Facebook with the launch of the official Game of…
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